SOURCE: Cliff Freeman & Partners

August 14, 2008 08:16 ET

Cliff Freeman & Partners Continues Momentum With New "Hybrid" Talent and Reorganization

Ad Agency Continues Revitalization Resulting in New Clients in Diverse Industries

NEW YORK, NY--(Marketwire - August 14, 2008) - Cliff Freeman & Partners, an award-winning full service advertising agency, today announced a structural reorganization, as well as a targeted influx of new talent, both of which have helped the agency expand its customer base with new client wins, such as:

-- Quamut, an online resource published by Barnes & Noble offering expert-written how-to guides

-- Valley National Bank, a local community bank with assets over $12 billion and offices in New Jersey and New York City

-- Quiznos, the nation's leading gourmet toasted sandwich chain

-- Baskin-Robbins, the world's largest chain of ice cream specialty shops

-- Bonefish Grill, a Polished Casual restaurant chain and part of the OSI portfolio (Outback, Carrabbas)

As part of the reorganization, the agency has added Chief Client Officer to CEO Jeffrey M. McClelland's title, which further clarifies and identifies his day-to-day role with the agency. Mr. McClelland reports directly to Cliff Freeman, the agency's Chairman, Co-founder and Chief Creative Officer.

"My passion is driving our clients' business -- in doing so, enormous opportunities and success is a natural outcome for CFP," said Mr. McClelland. "To that end, we've put together an account management team with a compelling breadth and depth of experience. These individuals have delivered exceptional results for the brands they've managed and have already made a positive impact at Cliff Freeman & Partners. We will continue to fill out our team with talented candidates who are as passionate as I am about great work and getting results for our clients."

The agency has hired three group directors, reporting to Mr. McClelland, responsible for key business segments. They are:

Rebecca Reid, VP Branded Content (retail channels)

Ms. Reid's experience spans over a decade in advertising working at independent shops like D'Arcy, Hoffman-Lewis, and the Chicago office of Cramer-Krasselt and has worked on clients such as Milky Way, McDonald's, Cellular South and Miller Lite. Most recently, she worked in the Boulder office of Crispin Porter + Bogusky on Domino's Pizza. After helping the agency team win the account, she went on to help create the agency's first interactive work for the brand, the BFD Builder and PizzaTracker.

Kiri Wolfe, VP Group Director/Packaged Goods and Service brands

Ms. Wolfe began her career working in new business at MRM. She went on to Wunderman where she mastered the art and science of direct response. She was then recruited by TBWA\Chiat Day to manage the A&E business. When Sprint and Nextel merged, Ms. Wolfe managed the pitch and when they won the $750 million account, she was promoted to Account Director to manage their retail business. At Cliff Freeman & Partners she oversees the Quiznos, Baskin Robbins and Snapple accounts.

Jessica Daponte, VP and Director of Marketing

Ms. Daponte has worked in account management for over a decade at such agencies as Saatchi & Saatchi, FCB, and MVBMS (now Euro). She has developed expertise in reviving icons like Mr. Peanut and the Trix Rabbit, as well as reviving iconic brands like Diet Coke and Head & Shoulders. She has also helped launch quite a few brands from scratch, including a number of kid snack brands for both Nabisco and General Mills, notably Nabisco Fun Fruits, Stackerz (Betty Crocker), and Go-GURT Fizzix. Beyond packaged goods, other past assignments have included MCI, British Virgin Islands Tourism, and Fisher-Price. Ms. Daponte currently heads new business development for CFP.

"Rebecca, Kiri and Jessica have a shared common thread -- all have been at leading, cutting edge agencies and have worked with very strategic and smart clients. Each hire we've made recently represents the new breed of talent needed today to be successful -- digitally savvy, have integrated belief and passion and most importantly, have experience with all communication channels, including emerging media. These Group Heads will help lead our current clients, as well as help us with prospective new clients. Their passion and creative approach to working with clients who are moving at light speed is very welcome here at CFP," said Mr. McClelland.

While Mr. McClelland has been assembling a strong account management team, Tom Christmann, the agency's recently appointed Executive Creative Director and heir-apparent to über-creative Cliff Freeman himself, has strengthened his creative team of 20+ with new talent.

"We believe at the agency that the term 'creative' is really short for 'creative that solves a business problem,'" said Mr. Christmann. "As pop culture has continued to shift from mass market TV to niche market online, interactive experiences, CFP has assembled a strong roster of 'hybrid' creative talent with a proven ability to plan and deliver creative that drives awareness, relevance, trial and revenue."

Several of Mr. Christmann's hires include:

Zack Holliday, Art Director

Mr. Holliday comes to the agency from Ogilvy, where he worked on Yahoo! and began his involvement as a hybrid creative working on IBM and Lotus Notes. His hybrid creative work was part of the award-winning IBM documentary campaign, "Stories of Innovation" and the Lotus Notes "Please Clear Your Desktops" campaign. Prior to Ogilvy, Mr. Holliday worked at Deutsch NY where he worked primarily on Monster.com, Westin and Sheraton Hotels, and Tylenol. He completed internships at Kirshenbaum San Francisco and Euro RSCG NY and graduated from the Miami Ad School in San Francisco. At CFP, he combines his Flash developer and web design background with his general advertising experience to do more interactive work in house. This provides a level of onsite flexibility and nimbleness that helps the agency get projects quickly started without having to rely on outsourced interactive shops for a project to get rolling.

Colin Kim, Associate Creative Director

Colin has worked on some of the world's most recognized brands during stints at Crispin Porter + Bogusky, Hal Riney & Partners, McCann NY and TBWA\Chiat NY. Brands that have benefited from his interactive savvy include the Xbox, Sprint, Hewlett-Packard, Burger King, Volkswagen and Domino's. Campaigns Colin has worked on including the recently acclaimed interactive effort for Domino's, have been recognized with a Cannes Lion, One Show Gold, National Addy and Clio awards, among others. He is a graduate of the School of Visual Arts and this is his second go with Cliff Freeman & Partners, where he works on the Quiznos, Quamut.com, Snapple, Baskin Robbins and Valley National Bank accounts.

Lee Sunga, Account Planner

Mr. Sunga started his career at Merkley + Partners working as an assistant media planner on Mercedes and Prevacid. He then attended and graduated from the Miami Ad School, moving to BBDO and working on Lowe's Home Improvement, New Balance, Target, Best Buy, Monster.com and an award-winning campaign for the US launch of Havaianas. At CFP he works on Snapple, Bone Fish Grill and Quamut.

"We have been assembling the talent necessary to continue with and enhance the agency's successful integrated efforts," said Cliff Freeman, Chairman, Co-founder and Chief Creative Officer. "Jeff, Tom and I are aligned in our efforts to elevate CFP to the top of the list of integrated agencies that excel at brand storytelling executed in all communications channels."

ABOUT CLIFF FREEMAN & PARTNERS:

Founded in 1987, Cliff Freeman and Partners is a full service advertising agency headquartered in New York City. Winner of multiple international awards and recognized throughout the industry for its creativity, the agency works with national brands including Quiznos, Snapple, Baskin Robbins, Barnes & Noble, Bonefish Grill and Valley National Bank.

Contact Information

  • MEDIA CONTACT:
    Eric Anderson
    Coltrin & Associates (for Cliff Freeman & Partners)
    212-221-1616 ext. 117
    eric_anderson@coltrin.com