SOURCE: Cliff Freeman & Partners

July 09, 2008 09:37 ET

Cliff Freeman & Partners Details Strategy to Position Brands for Growth in Tough Economic Times

Award-Winning Advertising Agency's "Foxhole Cycle" Discussed in Whitepaper

NEW YORK, NY--(Marketwire - July 9, 2008) - Cliff Freeman & Partners, an award-winning full service advertising agency, has just released its quarterly whitepaper titled "Friends in a Foxhole: Bonding with Consumers during Times of Economic Uncertainty."

"Weak economies kill weak brands, but weak economies make great brands stronger," said Cliff Freeman, founder and chairman of Cliff Freeman & Partners. Aligned with this thinking, the agency has developed a model to help clients take advantage of an economic downturn. This model is called the Cliff Freeman & Partners Foxhole Cycle and includes the following:

"Brand affinity and brand pride are essential to driving revenue, the most fundamental of business problems and at Cliff Freeman & Partners we are committed to producing creative that solves a business problem," said Jeffrey M. McClelland, Chief Executive Officer of Cliff Freeman & Partners. "A recession poses some particularly tough challenges to consumers and businesses. However, the principles outlined in the Foxhole Cycle have demonstrated the ability to positively impact our client's growth and return on their ad spend."

The paper includes an overview of current economic conditions with a focus on the impact that rising prices and declining consumer demand have on advertisers. It reviews case studies of past business success stories from previous recessionary periods in the context of the agency's Foxhole Cycle.

The paper is under 5000 words and available via a FREE DOWNLOAD at:


Founded in 1987, Cliff Freeman and Partners is a full service advertising agency headquartered in New York City. Winner of multiple international awards and recognized throughout the industry for its creativity, the agency works with national brands including Quiznos, Snapple, Baskin Robbins, Barnes & Noble, Bonefish Grill and Valley National Bank.

Contact Information


    Media Contact:
    Eric Anderson
    Coltrin & Associates (for Cliff Freeman & Partners)
    212-221-1616 ext. 117