Strategic Communications Inc.

Strategic Communications Inc.

October 10, 2008 14:24 ET

Climate Concerns Still 'Top of the Agenda' for Most Voters

71% believe economic woes should not trump environment in election campaign

TORONTO, ONTARIO--(Marketwire - Oct. 10, 2008) - Strategic Communications, Inc. A strong majority (71%) of Canadians want federal party leaders to keep the climate issue at the top of the agenda during this election campaign, even though coverage of the issue in the media has dropped off dramatically as the global financial crisis takes centre stage.

Of 1,202 adult Canadians interviewed by Strategic Communications, a third 'strongly agree' (35%), and about the same proportion (36%) 'somewhat agree' with the following statement:

"With the weakening economy these days, I understand the problem of global
warming and climate change is no longer the top story as far as the media
is concerned. But I expect both Prime Minister Stephen Harper and the
opposition parties to make sure the climate issue stays at the top of the
agenda during this election campaign."

Agreement with this statement is strongest among Green (85%) and Liberal (82%) voters. For NDP voters the figure is 77%, Bloc voters 76%, and for Conservative voters it is 64%.

"With only four days to go in the federal election campaign, news coverage of how the parties would tackle climate change has disappeared almost completely," said John Willis, Strategic Communications' Director of Research. "Voters are telling us that they want the party leaders to make sure that climate change isn't forgotten in this election, to buck the trend in which the financial crisis has rapidly absorbed almost all of the media's attention."

"Voters want Canada's party leaders to speak to their concerns about our environmental future despite the intensive coverage of the financial crisis."

The nationally-representative online poll was conducted by Strategic Communications, Inc. from October 2-5, 2008.

Contact Information

  • Strategic Communications, Inc.
    John Willis
    Director of Campaigns & Research
    (416) 537-6100 Ext. 70