HealthNOW Medical Centre

HealthNOW Medical Centre

April 28, 2011 21:45 ET

Clinical Nutrition Gains Popularity as Doubts Are Cast on Drug Treatment

Patients in the know are turning to HealthNOW Medical Center and other wellness-oriented destination clinics.

SUNNYVALE, CALIFORNIA--(Marketwire - April 28, 2011) -

Editor's Note: There is a photo and video associated with this release.

In the past few months, the results of published studies regarding the effectiveness of drugs call into question the validity of drugs as treatment. As consumers become more aware of this kind of information, along with steady increases in degenerative diseases despite medical treatment, more people are turning to destination clinics such as HealthNOW Medical Center for clinical nutrition and other treatment modalities that represent a more integrated and effective approach to health.

Two recent studies turning consumers away from traditional, drug-oriented medicine highlight the fact that many of the apparently positive effects from drugs may be more mental than physical.

For the first study, published in Science Translational Medicine, participants were put on an IV drip and then heat was applied to their legs - enough heat to cause pain. At one point, participants were told that a powerful painkiller was now added to the drip. They reported that their pain was significantly reduced in response. When later told that the painkillers had been discontinued, their pain returned to pre-painkiller levels. What they did not know is that the painkillers were never discontinued at all.

The second study was conducted on 80 patients with irritable bowel syndrome (IBS). Before being divided into two groups, they were told about the 'placebo effect' and that one group would receive "placebo pills made of an inert substance, like sugar pills, that have been shown in clinical studies to produce significant improvement in IBS symptoms through mind-body self-healing processes." In fact, there were no such clinical studies. To give the researchers' story more credibility, the patients were also told it was critical to take the placebos as directed.

Nearly 60% of the group receiving placebos showed improvement. In fact, the number of patients whose condition improved was higher than that seen in recent drug trials for the same condition.

Considering the often debilitating and dangerous side effects of many drugs, an increasing number of patients are turning to clinical nutrition, chiropractic, physical therapy and other complementary and alternative treatments for their health problems.

"At our clinic we are seeing more and more people who are disillusioned with the traditional medical model of giving a drug to suppress a symptom. People are tired of taking drugs that have dangerous side effects and only offer temporary relief," said Dr. Vikki Petersen, founder of HealthNOW Medical Center, a destination clinic in Sunnyvale, California, close to San Jose.

"We focus on finding the underlying root cause of our patients' problems and addressing them with our team of doctors. In cases where drugs are required, our medical doctor can attend to those needs. But we often find that drugs are simply masking the symptoms and not addressing the cause of the symptoms. Add to that the side effects of medication and often the person is less healthy due to the drug they've been taking. Our multi-disciplinary approach allows doctors to work together for the greater good of the patient. Our goal is to restore optimum health and that often occurs without the use of any medication."

HealthNOW Medical Center offers the following services:

  • Clinical Nutrition
  • Chiropractic
  • Naturopathy
  • Physical Therapy
  • Internal Medicine
  • Prolotherapy
  • Weight Loss and Fitness Programs

"We take great pride in giving excellent service to our patients, and in our exceptional results," said Dr. Petersen. "It is a joy to do what we do each day. Effectively treating the root cause of illness and poor health enables the body to feel good again, allowing patients to enjoy life."

For more information on HealthNOW Medical Center and what clinical nutrition and other complementary and alternative treatments can do for you, watch Dr. Petersen's video and visit their website at

About Dr Petersen:

Dr. Vikki Petersen, a Doctor of Chiropractic and Certified Clinical Nutritionist, is founder of the renowned HealthNOW Medical Center in Sunnyvale, California.

She is also the co-author of "The Gluten Effect", a bestselling book that has been celebrated by leading experts as an epic leap forward in gluten sensitivity diagnosis and treatment.

To see the video associated with this release, please visit:

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Contact Information

  • Doug Hay & Associates
    Doug Hay