The Cloud

March 13, 2012 14:06 ET

The Cloud Continues Its Drive Along the High Street-as Two More Retailers Go for WiFi

- Mamas & Papas Roll-Out WiFi in 60 Stores

- Harvey Nichols' WiFi Roll-Out Part of New Digital Strategy

- Customer Wins Illustrate Success of the Cloud's Strategy for Major Growth in the Retail Sector

LONDON, UNITED KINGDOM--(Marketwire - March 13, 2012) - The Cloud, the UK's largest provider of public access WiFi, has announced the successful roll-out of in-store free WiFi at Edinburgh's luxury Harvey Nichols store, as well as a separate nationwide roll-out in Mamas & Papas' 60 branches across the UK.

The announcement follows recent customer wins for The Cloud, including Phones4u, Ted Baker and the M&S pilot as its ongoing strategy for targeting high-street retailers continues apace.

Both retailers undertook the deployment of WiFi to meet in-store consumer expectations and were undertaken as part of their broader digital engagement strategies.

Mamas & Papas will provide free wireless networking access to customers wanting to relax at their venues and to make the most of the soon to be launched tablet-optimised website, Facebook commerce store and iPhone app, all whilst in-store.

Harvey Nichols will have WiFi available throughout the venue, including the Fourth Floor, which is home to the store's Restaurant, Bar & Brasserie as well as stunning city views.

Commenting on the roll-out, Gemma Hare, Press & Marketing Manager at Harvey Nichols Edinburgh said, "Harvey Nichols is a lifestyle retail store as well as a luxury fashion destination. We want our customers to have the real Harvey Nichols experience, and being able to go online and enjoy the best connection possible is now very much a part of that.

"As well as enabling customers to relax and enjoy browsing the internet in-store, this is part of our strategy to closer align our sales channels: consumers today expect a seamless experience between both the store's online and physical outlets. Having WiFi provides the synergy for these converging customer channels, meaning our customer can engage and interact with us as they prefer."

Staff at both companies will also benefit from being able to get online easily. Harvey Nichols executives are now able to access their work files on their iPads and have meetings in different parts of the building.

Vince Russell, managing director of The Cloud, said, "Today's announcements from two such distinguished, but very different retail companies, perfectly illustrates the growing demand for WiFi right across the retail sector - and The Cloud is determined to continue to be the retailer's choice of public access WiFi."

To see the full range of WiFi and wireless networking services, please visit

About The Cloud

  • The Cloud builds and operates WiFi networks across the UK and Europe to provide the mobile media experience that consumers want. The service delivers simple, fast, reliable and cost effective broadband to millions of WiFi enabled smartphones, laptops and entertainment devices. The Cloud has exclusive commercial partnerships with retail, leisure, hotels, sports, transport, and entertainment and content partners to deliver its longer-term vision of a connected society.
  • The Cloud connects almost a million devices to its WiFi network each month, including Nintendo 3DS users and at locations such as the Emirates Stadium, Silverstone Race Track, the City of London, Wetherspoons, Pizza Express, Pret A Manger, Caffe Nero, Eat, pubs, leisure facilities, restaurants and mainline stations.
  • The Cloud is a BSkyB Company.

Contact Information

  • Press contact details:
    The Cloud
    Iago John / Pete Marcus
    Harvard PR
    020 7861 2844 / 020 7861 2846