SOURCE: Cloud Elements

Cloud Elements

December 10, 2014 10:02 ET

Cloud Elements Unveils First Uniform API to CRM and Marketing Automation Apps

Enables App Developers to Integrate Rapidly Using a One-to-Many API Approach

DENVER, CO--(Marketwired - Dec 10, 2014) - Today, Cloud Elements released a uniform API integration service that enables developers to quickly build a single integration to CRM and Marketing Automation services. The Cloud Elements CRM Hub and Marketing Hub enable developers to use one API service to create cooperative application experiences with leading CRM and Marketing services for a fraction of the time and cost.

The Cloud Elements CRM Hub integrates Salesforce, SugarCRM and Zoho CRM. Additional services will be added to the Hub over the next few months, including support for Autotask CRM, Microsoft Dynamics CRM, and NetSuite CRM. The Cloud Elements Marketing Hub provides integration to leading marketing automation services, including HubSpot, Eloqua, Marketo, Salesforce Marketing Cloud and Act-On. Future services will include Pardot, MailChimp, and Constant Contact. Common data objects such as "Contacts" can flow seamlessly between any service endpoint making it easy to move data among CRM and Marketing services and other applications.

"Cloud Elements' expertise in designing cloud integrations gave us the ability to scope the work and create a minimum viable product quickly," said Jason Carolan, CTO, ViaWest. "With Cloud Elements we can write once to the Cloud Elements uniform API and then use it multiple times -- a very important attribute when interacting with CRM systems."

Application developers can now manage resources such as accounts, contacts and opportunities across leading CRM cloud services using uniform API calls. Similarly, developers can manage marketing campaigns, contacts, accounts and lists with the Cloud Elements Marketing Hub and easily share data among CRM and Marketing Automation services.

"Developers are looking for an easier approach to API management, especially when it comes to getting their app to share customer data with CRM and Marketing Automation services," said Mark Geene, CEO and co-founder, Cloud Elements. "No longer is it enough to build single, one-off integrations. We are the first integration platform built to enable developers to write one integration to connect to many services. This unified platform manages, monitors and maintains all API integrations."

The Cloud Elements CRM and Marketing Hubs are available today and free for developers to try out in their application. Access the trial using your GitHub or Google accounts. Once you're ready to integrate multiple end-points, the subscription plans begin at $500 per month. Cloud Elements also currently offers Documents, Help Desk and Messaging Hubs. Click here for more information.

About Cloud Elements
Cloud Elements is a cloud API integration and aggregation service that developers use to integrate, monitor and maintain leading cloud services at a fraction of the cost and time. With a unique 'one-to-many' approach, a developer can integrate a single API to connect all the leading services in categories such as Documents, CRM, Finance and more. Cloud Elements is headquartered in Denver, CO, but serves customers worldwide. More information about Cloud Elements can be found at www.cloud-elements.com.

Contact Information

  • Contact:
    McKenzie Fetzer
    Cloud Elements
    707.225.1039
    Email Contact