SOURCE: Cloud Nine

December 15, 2011 09:00 ET

Cloud Nine Media Launches High-Impact WiFi Advertising Network

Advertisers Receive Positive Brand Engagement in Exchange for Supporting Free Public WiFi in Over 6000 Trusted Locations Nationwide

SAN FRANCISCO, CA--(Marketwire - Dec 15, 2011) - Cloud Nine Media today announced the official launch of its premium WiFi advertising network after concluding a successful 12-month pilot with a small group of brand advertisers. Under the new model, users connecting to WiFi in participating Cloud Nine locations see a 100% share-of-voice, high-impact message from a sponsor before being granted free, unlimited Internet access. Currently, for example, Cloud Nine is running a promotion for Google Earth and NORAD to let travelers track Santa this holiday season.

"Free WiFi is something everybody appreciates," said Cloud Nine co-founder Sebastian Tonkin. "The beauty of this model is that advertisers can become part of that positive experience and take advantage of a captive, full screen format at the same time. Users get free WiFi, venues offset their costs, and advertisers get guaranteed engagement. In other words, everybody wins."

The demand for safe public WiFi access has grown with the ubiquity of WiFi-enabled smartphones, laptops, tablets and gaming devices. A recent study by In-Sat estimated that global hotpot sessions will number 11 billion by 2014, and the WiFi Alliances estimates 2 billion WiFi-enables devices will be shipped by 2015.

Advertisers participating in the pilot included Google, smartUSA, Old Spice, and Aer Lingus. "What's great about Cloud Nine's format is that it allowed us to combine branding with direct response elements within a single campaign," said Julie Zhou, former Product Marketing Manager for Mobile at Google and now responsible for Marketing at start-up travel search engine Hipmunk. "I've been impressed with Cloud Nine during my time at Google and I look forward to the results Cloud Nine will deliver for Hipmunk in 2012."

As evidence mounts that consumers increasingly ignore Internet banner ads due to "banner blindness," Cloud Nine recognizes that media companies need to keep innovating to stay ahead of the curve. This is where Cloud Nine's niche network fills a highly-demanded need, utilizing an ad format that provides unique benefits for advertisers, including:

  • High-quality, full-screen: Cloud Nine gives advertisers 100% share-of-voice while creating a sense of goodwill with the consumer who receives free WiFi access;

  • High-impact, interactive video options: Advertisers can choose between 15 second and 30 second interstitial, and also have the ability to add a direct-response action;

  • Brand-safe locations: The Cloud Nine WiFi network is made up of trusted, well-known hotspots;

  • Precise targeting: Advertisers can tailor ads to consumers by their venue, their geography, the device they use to access WiFi, and other demographics;

  • Creative support: Cloud Nine helps advertisers design ads specifically for the Cloud Nine network using the advertiser's collateral.

Cloud Nine has executed sponsorship campaigns in 9 of the top 50 US airports to date, including Las Vegas McCarran, Charlotte Douglas and Seattle-Tacoma International. Pilot campaigns have also run in thousands of individual hotel, café, transit and retail locations in the US, Canada and the UK.

"Cloud Nine has been a terrific partner," said Janet Godfrey, advertising manager at Charlotte Douglas International Airport. "We are very pleased with the creative ways Cloud Nine has generated revenue while maintaining a user-friendly passenger experience."

Matt Koch, VP of Operations for Telkonet, one of the largest publicly traded WiFi operators in the US, adds, "Cloud Nine campaigns are well thought out and valuable to the end consumer. In an industry that has typically seemed out of touch, commoditized and impersonal, Cloud Nine is a breath of fresh air."

As Cloud Nine enters 2012, the company aims to aggressively expand its partner network to deliver on the growing demand from agencies and advertisers for state-of-the-art brand campaigns that reach users in both meaningful and measurable ways. "We believe that brand advertising online is basically in its infancy," said Tonkin. "We're excited to continue developing new ways for advertisers to offer value back to consumers and to get their message across all at the same time."

About Cloud Nine Media
Cloud Nine Media offers brand advertisers the opportunity to reach a captive and appreciative audience through 100% share of voice sponsorships of free public WiFi sessions in airports, hotels, and out-of-home venues.

Contact Information

  • Cloud Nine Media - Media Contact
    Kyle Peterson
    Email Contact