SOURCE: Paxata


October 29, 2013 08:00 ET

Cloudera and QlikTech Partner With Paxata to Offer Customers Adaptive Data Preparation Built for Business Analysts

Partnerships Deliver Best-in-Class Analytics, Empowering Users to Go From Big Data to Ready Data to Rapid Discovery

NEW YORK, NY--(Marketwired - Oct 29, 2013) - STRATA -- At the Strata Conference + Hadoop World 2013, Paxata launched the first self-service Adaptive Data Preparation™ platform that lets business analysts rapidly collect, explore, transform, and combine data, announced partnerships with Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop™, and QlikTech, a leader in user-driven Business Intelligence (BI). These partnerships focus on giving business users the power to access and iterate all the data they need as rapidly as new queries emerge, extracting the most value from every analytic exercise. This announcement comes on the heels of Paxata's public unveiling yesterday at THE Strata Conference + Hadoop World in New York.

"We are always excited when our customers can quickly see value from the data they collect," said Tim Stevens, vice president, Business and Corporate Development, Cloudera. "Paxata will give our customers new ways to streamline the delivery of their original source data to a broader range of non-technical users, in a flexible structure that can be understood and exploited by today's business intelligence tools."

"QlikTech's QlikView continues to revolutionize the business intelligence industry by making data an actionable and natural part of how people decide and act," said Peter McQuade, vice president of global alliances at QlikTech. "We believe Paxata has the same opportunity to revolutionize the information management industry by automating and streamlining data preparation, collaboration, and emerging governance. It's a win-win for our customers, and we look forward to delivering an integrated solution."

Paxata is a cloud-based, self-service solution powered by breakthrough technologies including semantic algorithms, distributed computing techniques and a highly interactive visual experience. Paxata's platform lets users adapt and enrich data sets on the fly, give peers visibility and collaboration controls as needed, and retain historical context of how data is shaped and prepared over time.

"While there has been significant innovation in data management and next gen data discovery, the business analysts, who sit between those technology sets, have longed for innovative solutions that accelerate their data integration, enrichment and quality work," explained Prakash Nanduri, co-founder and CEO of Paxata. "Paxata will be to data preparation what Cloudera is to data management and QlikTech is to data discovery, which is why we are thrilled to partner with these two leaders."

The Solution
Paxata's Adaptive Data Preparation platform allows business people to:

  • Collect: Bring in data regardless of format (Excel, Flat Files, Relational Databases, XML, JSON) and Paxata will automatically parse and identify the meaning of the data. Leveraging our powerful semantic engine, Paxata will then recommend additional firmographic, demographic and social data based on the context of your analytics.
  • Explore: Engage in completely ad-hoc interactive exploration with full-text search, interactive textual and numeric filters and histograms, and visual data quality heat maps highlighting errors, duplicates and missing data.
  • Transform: Leverage pre-built functionality to split columns, concatenate, de-duplicate, detect and remediate blanks and other errors on the fly, without any scripting, SQL, or complex Excel functionality like VLOOKUPS, pivot tables and macros.
  • Combine: Automatically detect common attributes across multiple data sets, join them into a single view, and merge multiple entity references into a single, trusted master entity.
  • Publish: Live Query final data sets from QlikView, Tableau, Excel, and any other ODBC-compliant analytics tool for completely seamless interoperability. Alternatively, export as flat file.
  • Collaborate with Control: Work simultaneously with peers on data sets without a pre-determined workflow. In addition, the Paxata Data Time Machine™ is the industry's first cloud-based data governance solution, providing security, versioning and usage visibility.

Paxata's native multi-tenant cloud platform is powered by:

  • An event-driven, WebSocket-powered HTML5 visual user experience that is symmetric across all devices, such as desktop web browsers, tablets, and smart phones.
  • A rich set of pre-built data preparation services automated by proprietary machine learning, latent semantic indexing, statistical pattern recognition and text analytics techniques.
  • An elastic, in-memory data preparation engine that is completely model-free and operates over a large variety and volumes of structured and unstructured data in real-time, enabled by a vector query processor with columnar data storage.
  • A comprehensive governance backbone with time-stamping and versioning of all data modifications at a tenant, user and cell level.
  • Virtualized, highly reliable infrastructure built on OpenStack™ technology running in Rackspace's SSAE 16 certified data centers.

In addition, Paxata's Adaptive Data Preparation platform can be deployed on VMWare® VCloud™ environments.

At the Strata Conference, Howard Dresner, a leading expert in Business Intelligence, will host a panel discussion with Paxata's co-founder and CEO Prakash Nanduri, Luca Barone from Cisco, Charles Zedlewski from Cloudera, Timothy Weaver from Dannon and John Garris from UBS on Wednesday, October 30 at 3:45 pm in the Regent Parlor.

Availability and Pricing
Paxata's Adaptive Data Preparation platform is generally available and delivered to customers worldwide through our multi-tenant cloud. For more information and to request a demo, visit Paxata offers flexible subscriptions for individual or team use: a Pax Personal license is $3,500USD a year and Pax Share, including collaboration and project governance, is $10,000USD a year.

For more information, visit Paxata's Strata booth No. 29, visit or connect via @Paxata_News, @PaxataInc, Facebook or LinkedIn.

About Paxata
Paxata introduces the first Adaptive Data Preparation™ platform built for the business analyst. Now everyone has the ability to rapidly turn all raw data into ready data for analytics -- in minutes, not months -- accelerating the time to right insights and action.

Our customers, Pax Pros, now have the freedom to collect, explore, transform, and combine data on their own or work with peers in a shared, transparent environment as they shape data for analytics. Paxata's seamless connection with BI tools like Tableau, QlikView and Excel gives business people total flexibility to use the visualization and discovery solutions they prefer to use. Paxata is a cloud-based, self-service solution powered by breakthrough technologies including semantic algorithms, distributed computing techniques and a highly interactive visual experience.

Paxata dramatically reduces the most painful and manual steps of any analytic exercise, empowering analysts at market-leading companies like Dannon, Box and UBS to drive greater value for the business. In partnership with Cloudera, Tableau and QlikView, Paxata unlocks even greater potential from Big Data and Business Intelligence investments. Founded in January 2012, Paxata is headquartered in Redwood City, California., @Paxata_News.

About Cloudera
Founded in 2008, Cloudera pioneered the business case for Hadoop with CDH, the world's most comprehensive, thoroughly tested and widely deployed 100% open source distribution of Apache Hadoop in both commercial and non-commercial environments. Now, the company is redefining data management with its Platform for Big Data, Cloudera Enterprise, empowering enterprises to Ask Bigger Questions™ and gain rich, actionable insights from all their data, to quickly and easily derive real business value that translates into competitive advantage. As the top contributor to the Apache open source community and leading educator of data professionals with the broadest array of Hadoop training and certification programs, Cloudera also offers comprehensive consulting services. Over 700 partners across hardware, software and services have teamed with Cloudera to help meet organizations' big data goals. With tens of thousands of nodes under management and hundreds of customers across diverse markets, Cloudera is the category leader that has set the standard for Hadoop in the enterprise.

About QlikTech
QlikTech (NASDAQ: QLIK) reveals meaning in data so people can act on it. The QlikView Business Discovery software platform and Qlik Customer Success Framework provide the people, technology and services to help organizations progressively optimize how they use data as a strategic resource. QlikView uses Natural Analytics™ to support the way our human curiosity naturally searches and processes information, revealing insights and enabling decisions in the process. From small businesses to the largest global enterprises, QlikView gives users the immediate insights they need and IT professionals the enterprise manageability and governance they require. Headquartered in Radnor, Pennsylvania, QlikTech has offices around the world serving approximately 29,000 customers in over 100 countries.

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