SOURCE: Cloudwords


April 14, 2015 08:00 ET

Cloudwords Delivers Most Customizable Translation Review Process in the Industry

Cloudwords Showcases Next-Generation "In-Context Review" Technology to Speed and Simplify Multilingual Communication at Marketo Marketing Nation 2015

SAN FRANCISCO, CA--(Marketwired - Apr 14, 2015) - Cloudwords, the leader in cloud-based translation management and automation, today announced the availability of "In-Context Review," a new capability designed to further enhance, simplify and accelerate the translation review process. Built into the platform's OneReview feature, In-Context Review enables customers and their in-house reviewers to view, edit, comment and finalize translated content within its final layout, regardless of format or file type. By providing a web-based, intuitive and customizable review interface, Cloudwords eliminates one of the biggest pain points in the localization process, dramatically reducing the time it takes to get translated content to market.

Cloudwords' new In-Context Review capability provides a superior user experience during the most challenging stage in the translation process, when delays most often occur. By enabling all reviewers to access, view and edit translated content within the context of its final format -- whether it is an email, newsletter, landing page, word document or webpage -- directly in Cloudwords, reviewers are able to more quickly make edits or approve text because they no longer have to copy and paste content in and out of different platforms, manage multiple, marked-up versions of the same translation, or login to numerous unfamiliar platforms. Unlike other solutions, In-Context Review is compatible with all content types and systems, making it the most extensible solution in the industry. The new capabilities added to Cloudwords' review interface further improve the overall quality of translations, speeds the review process, and shortens go-to-market timelines so companies can launch localized content faster.

"From start to finish, we believe the translation process should be as efficient and pain-free as possible. Cloudwords delivers a solution that not only eliminates tedious, error-inducing steps, but greatly improves the translation process at every stage to ensure customers get the greatest return on their investment: a faster, smoother content translation process that drives demand and generates revenue," said Scott Yancey, CEO of Cloudwords. "Because the translation review phase can be one of the biggest bottlenecks in the translation process, Cloudwords introduced In-Context Review to further eliminate road blocks in the way of completing reviews more efficiently, shortening the review process from days to hours."

Cloudwords will demonstrate its In-Context Review capability and all the features and benefits of its enterprise-ready marketing globalization platform at Marketo's Marketing Nation 2015, where Cloudwords is a Gold Sponsor and exhibitor. At the event, Cloudwords' CMO Heidi Lorenzen will present the session titled, "Localization is the Ultimate Form of Personalization: Engage Your Audience in their Native Language," with joint Marketo-Cloudwords customer presenters Debbie Lakatos, Senior Demand Generation Manager at Hach Company, and Steven Lane, Director of Brand Communications at Sherwin-Williams. The session will present strategies and results achieved by Hach and Sherwin-Williams by leveraging Cloudwords' pre-built integration with Marketo to roll out campaigns quickly and easily in the native languages of their target buyers and build international brand presence.

In addition, four of Marketo's Revvie Award finalists are Cloudwords customers, including Hach for the "Globetrotter" category, and Ms. Lakatos as Marketer of the Year.

To learn more, visit Cloudwords' booth #506 on the exhibit floor at Marketing Nation; online at; or the Cloudwords blog.

About Cloudwords
Cloudwords accelerates content globalization at scale, dramatically reducing the cost, complexity and turnaround time required for the localization of all marketing content. Cloudwords' enterprise-ready cloud-based software enables organizations to go global faster, engage multilingual audiences more efficiently, and generate increased demand and revenue in less time. Delivering strategic integration capabilities for all leading marketing automation and content management systems, Cloudwords is an integral partner in the localization process for Fortune 500 and Global 2000 companies worldwide, including Honeywell, Marketo, McDonald's, and Verisign. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures and Cloud computing visionaries such as Marc Benioff, founder of Visit for more information and join the global conversation on Twitter @CloudwordsInc.

Contact Information

  • Media Contact:
    Sara Korolevich
    Email Contact