SOURCE: Cloverpop


September 09, 2014 06:01 ET

Cloverpop Infographics Give Insight into Life's Big Decisions

Quarterly Series Kicks Off With Fresh Take on the Sexes, "The Mars and Venus of Big Decisions"

SAN FRANCISCO, CA--(Marketwired - Sep 9, 2014) - TECHCRUNCH DISRUPT SF 2014 -- Pursuing its mission to upgrade the human decision experience, Cloverpop, Inc. today announced a new quarterly infographic series, based on the company's in-house research and external sources, that aims to explain the whens, whats, hows and whys of life's big decisions. The first installment, "The Mars and Venus of Big Decisions," explores the way each sex approaches decision making and is available as a PNG and PDF download at

The first infographic is culled from Cloverpop research involving nearly 4,000 adults from 2012-2014. Key takeaways include:

  • 32% of our big decisions revolve around work, almost twice as often as decisions related to those we love.
  • Women are almost six times as likely to contemplate decisions to divorce or go back to work, while men are twice as likely to face decisions about starting businesses or getting married.
  • Moms in their 30s face the most complex mix of big decisions -- juggling work, home and education decisions like everyone else in addition to numerous family-related decisions.

For more information and to sign up to be notified of the next in the series, visit

The company today also announced the public beta of its Cloverpop website, which combines analytics and social storytelling with a marketplace for decision services. Visit or read the press release announcement for more information.

Cloverpop will be exhibiting at TechCrunch DisruptSF Startup Alley on Sept 9. Cloverpop CEO and Founder Erik Larson is also a featured speaker at NewCoSF on Sept 12 - visit for more info.

About Cloverpop
Cloverpop, Inc. is on a mission to upgrade life's big decisions. Founded in 2012, the San Francisco-based company provides online services for people making big decisions in life and business, combining analytics and social storytelling with a marketplace for decision services. For more information or to try it out today, visit

Contact Information

  • For more information, please contact:

    Eileen Conway
    Scout PR
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