SOURCE: Cloverpop


September 09, 2014 06:00 ET

Cloverpop Upgrades How We Make Life's Big Decisions

Startup Launches Public Beta of Website and Marketplace for Making Better Decisions

SAN FRANCISCO, CA--(Marketwired - Sep 9, 2014) - TECHCRUNCH DISRUPT SF 2014 -- After two years of design-driven research and development, Cloverpop, Inc. today unveiled the first online solution created to upgrade how we make life's big decisions. The Cloverpop website at combines analytics and social storytelling with a marketplace for decision services, marking the first time people can use an interactive web experience to easily move past biases and relieve stress when faced with major decisions.

"Almost 40% of adults are facing life changing decisions at any point in time, and tens of millions of business managers make a profession of making decisions. Yet most people rely on tools unchanged since ancient times -- sleep, prayer and talking with friends. These old tools work, but they can work better," says Karl Sniady, Cloverpop advisor and former President of world-leading Coaches Training Institute. "We need to see our decisions objectively, without fear of negative judgment or influence. That's why the team created Cloverpop."

Cloverpop combines science and design to lay out your decision and help "tell the story," clarifying what's at stake, analyzing biases and predicting what others would do in your shoes through a step-by-step online process. People facing decisions can join the anonymous community for free to share and learn from each other's experiences, see different perspectives and follow decisions to find out what happens.

For people seeking more help, Cloverpop intelligently matches people with professional coaches for help working out uncertainties, taking on challenges and putting decisions into action. Online decision coaching starts at $29, making it convenient and affordable for anyone facing big decisions.

"Some people just need a quick gut check, but others can get stuck deciding, or feel uncertain when putting their decisions into action," says Cloverpop coach Dr. Laura Riordan. "Decision coaching helps them get clarity and act with confidence."

Focused on decision coaching during the beta period, Cloverpop's expansive marketplace vision includes all the services required to think through, plan out and act on life's big decisions, from mortgages, business loans and real estate to employment, education, marriage and parenting.

"Just like spare bedrooms before AirBnB, there is a huge pool of underutilized services out there waiting to be unlocked, starting with coaching," says Erik Larson, Cloverpop Founder and CEO. "Our mission is to help people make the right decisions and connect them with the right assistance to act on their decisions in a convenient, trustworthy and affordable way."

The company today also introduced the Cloverpop Infographic Series, giving fun insight into life's big decisions. Visit for more information and to sign up for the quarterly series.

Cloverpop will be exhibiting at TechCrunch DisruptSF Startup Alley on Sept 9. Cloverpop CEO and Founder Erik Larson is also a featured speaker at NewCoSF on Sept 12 -- visit for more info.

TechCrunch Disrupt SF 2014 is TechCrunch's sixth annual conference in San Francisco. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate technology-driven disruptions in many industries, while the afternoons are reserved for the Startup Battlefield, where some 30 new companies will launch for the first time onstage, selected to present from numerous applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is September 8-10, 2014 at the Pier 48, San Francisco, CA 94158.

About Cloverpop
Cloverpop, Inc. is on a mission to upgrade life's big decisions. Founded in 2012, the San Francisco-based company provides online services for people making big decisions in life and business, combining analytics and social storytelling with a marketplace for decision services. For more information or to try it out today, visit

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