SOURCE: Youngevity International

Youngevity International

December 03, 2015 08:00 ET

CLR Roasters, LLC (YGYI) Announced Today KeHE Will Serve as a New Distribution Partner for Cafe La Rica and Josie's Java House Brands

SAN DIEGO, CA--(Marketwired - Dec 3, 2015) - Youngevity International, Inc. (OTCQX: YGYI), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that wholly owned subsidiary CLR Roasters' has entered into a distribution partnership with KeHE Distributors, LLC. KeHE will immediately begin distributing CLR Roasters' espresso brand Café La Rica to 283 Publix Stores in South Florida. In addition, beginning February 2016, Publix has authorized Josie's Java House Kcups to be distributed through the KeHE, CLR Roasters Partnership.

KeHE Distributors, LLC, is one of the largest food and beverage distributors in North America with sales in the billions. KeHE has over four thousand employees that proudly achieved several outstanding service awards in the grocery distribution industry. The company is a national leader in the distribution of natural and organic products throughout North America.

Ernesto Aguila, President of the Coffee Operations, said, "We are proud to partner with a marquis company with the prestige and capabilities of KeHE. Their capabilities broaden the reach of our Company owned brands not only within Publix Stores, but also in other fine retailers throughout North America. The goal for the tri party partnership with Publix, CLR Roasters and KeHE is for broad distribution of our brands throughout Publix's 1300 stores." 

About Youngevity International, Inc.:
Youngevity International Inc., (OTCQX: YGYI) ( ) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences ( and Javalution Coffee Company in the summer of 2011, and changed its name to Youngevity International Inc. from AL International, Inc. in July 2013. For more information, visit or find us on Facebook or follow us on Twitter @youngevity

About CLR Roasters:
CLR Roasters ( was established in 2001 and is a wholly-owned a subsidiary of Youngevity International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets, hospitality, cruise lines, health and wellness facilities, office coffee service providers, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

Safe Harbor Statement:
This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "excited", "believes," "estimates," and similar expressions. The forward-looking statements contained in this press release include statements regarding the expected timing of availability of Café La Rica, expected expansion of its distribution, continued traction of Café La Rica, our belief that building company owned brands over the long run will greatly contribute to creating shareholder value. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict, including our ability to increase distribution and our ability to continue our current growth. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Contact Information


    Chuck Harbey
    Managing Director, Corporate Advisory
    PCG Advisory Group
    Phone + 1 646 863 7997

    Sean Leous
    Managing Director, Public Relations
    PCG Advisory Group
    Phone + 1 646-863-8998