SOURCE: Youngevity International, Inc.

Youngevity International, Inc.

January 19, 2016 08:00 ET

CLR Roasters, LLC (YGYI) Announces 3 New Distribution Partners for Cafe La Rica and Josie's Java House Brands

Distribution Coverage Extends Into 10 Additional States

SAN DIEGO, CA--(Marketwired - Jan 19, 2016) - Youngevity International, Inc. (OTCQX: YGYI), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that wholly owned subsidiary CLR Roasters has entered into distribution partnerships with Sarnow Food Group, a master distributor serving the Northeast since 1935, Vendor Supply, Inc., a master distributor serving the Central East Coast since 1964, and BC Coffee and Supplies, a master distributor serving the South Eastern United States since 1970 to its growing group of distributor partners.

Sarnow Food Group is privately held and has been serving over 300 large Office Coffee Service ("OCS") customers in the tristate area of the Northeast including New York, New Jersey and Connecticut for 80 years, giving CLR Roasters a foothold in the much sought-after markets of the North East.

Vendor Supply, Inc. is privately held and has been serving over 2,000 large OCS customers coffee needs in Georgia, North and South Carolina, Ohio, and Virginia.

B-C Coffee and Supplies is also privately held serving over 400 OCS accounts on Florida and Georgia.

Ernesto Aguila, President of the Coffee Operations, said, "We are proud to partner with such prestigious distribution partners as Sarnow Food Group, Vendor Supply, Inc, and B-C Coffee and Supplies. Adding these distributors on the heels of our recent announcement of our partnership with KeHe Distributors is a real shot in the arm for our Josie's Java House and Café La Rica Brands. These distributors provide as total OCS distribution as well as distribution into the independents and national retailers for all aspects of our Josies Java House and Café La Rica Brand's including our single serve cups, Whole Bean coffee, Brick Packs, and frac Packs."

About Youngevity International, Inc.

Youngevity International Inc. (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.Youngevity.com) and Javalution Coffee Company in the summer of 2011, and changed its name to Youngevity International Inc. from AL International, Inc. in July 2013. For more information, visit www.YGYI.com or find us on Facebook https://www.facebook.com/Youngevity or follow us on Twitter @youngevity https://twitter.com/youngevity

About CLR Roasters

CLR Roasters (www.clrroasters.com) was established in 2001 and is a wholly-owned a subsidiary of Youngevity International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets, hospitality, cruise lines, health and wellness facilities, office coffee service providers, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "excited", "believes," "estimates," and similar expressions. The forward-looking statements contained in this press release include statements regarding the expected timing of availability of Café La Rica, expected expansion of its distribution, continued traction of Café La Rica, our belief that building company owned brands over the long run will greatly contribute to creating shareholder value. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict, including our ability to increase distribution and our ability to continue our current growth. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Contact Information

  • CONTACTS:
    INVESTORS:
    Chuck Harbey
    Managing Director, Corporate Advisory
    PCG Advisory Group
    Phone + 1 646 863 7997

    MEDIA:
    Sean Leous
    Managing Director, Public Relations
    PCG Advisory Group
    Phone + 1 646-863-8998