SOURCE: SHIFT Communications

SHIFT Communications

SHIFT Communications

August 10, 2009 07:45 ET

Club Med Taps SHIFT Communications as PR Agency of Record

Itinerary: Increase Awareness via Traditional PR & Social Media Programming

BOSTON, MA--(Marketwire - August 10, 2009) -


  • SHIFT Communications announced today that it was named the Agency of Record for Club Med.
  • The program will focus on representing and driving sales for the 80 Club Med resorts worldwide, with special focus on properties in the U.S., Caribbean and Mexico.
  • Club Med selected SHIFT from a talented pool of PR and Social Media agencies based on its proven ability to start conversations -- via both traditional PR and social media programming -- that lead to action.
  • The account will be handled out of SHIFT's Boston office.
  • Led by Todd Defren, a principal, SHIFT Communications took a leadership role in the new media realm early in the new millennium, garnering the American Business Awards' coveted "Agency of the Year" in 2007 and The Holmes Report's "New Media Agency of the Year" (SABRE Awards) in 2008.


  • "As the original all-inclusive, Club Med has over 50 years of history behind its reputation as an upscale brand. We plan to get creative about connecting Club Med to new and existing fans, and helping the brand to maintain these relationships online even after the vacation has ended."

-- Todd Defren, SHIFT Communications Principal

  • "SHIFT Communications brings a unique proposition to the table. It has the scope and connections of a traditional PR firm, but is also extremely experienced with respect to Social Media. This is especially important to Club Med, as we continue to expand our online dialogue with initiatives like Club Med Insider. We look forward to a rewarding journey together."

-- Kate Moeller, Public Relations Director, Club Med

Please contact Parry Headrick to arrange an interview and/or for additional quotes.


SHIFT Communications is an award-winning, privately held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Akamai, Canadian Club, Virgin Mobile, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

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