SOURCE: Club Penguin

October 21, 2008 12:00 ET

Club Penguin™ Celebrates 3rd Anniversary and Launch of New Toy Line With Party

Club Penguin Fans and Disco Dance Floor Will Light up Vaughan Mills Toys "R" Us Store

TORONTO--(Marketwire - October 21, 2008) -


WHO:    500+ Club Penguin fans and their parents; So You Think You Can
        Dance Canada judge and choreographer Tre Armstrong; and
        representatives from Disney Consumer Products

WHAT:   Club Penguin -- one of the largest and fastest-growing virtual
        worlds for children -- celebrates 3rd anniversary and launch of
        highly anticipated consumer products line with huge party at Toys
        "R" Us in Vaughan Mills

WHEN:   Saturday, October 25 from 1-4:00 PM EDT

WHERE:  Toys "R" Us Vaughan Mills, Ontario

PHOTO OPPORTUNITIES:

-- Hundreds of kids viewing new line of toys and other products based on the popular Club Penguin virtual world

-- Club Penguin fans learning the Club Penguin dance from So You Think You Can Dance Canada judge and choreographer Tre Armstrong

-- DJ booth and dance floor modeled after the ones on ClubPenguin.com

-- Kids checking out the soon-to-be-released Club Penguin: Elite Penguin Force for Nintendo DS™

CONSUMER PRODUCT LINE:

The much-anticipated line of internet-connected toys includes collectible plush, mini-figures and play sets. Mirroring the collectible play pattern on ClubPenguin.com, the toy line will introduce a new plush, figure every eight weeks, including one based on the elusive and much sought-after Captain Rockhopper character. Each item in the limited-edition toy line includes a coin imprinted with a code kids can use to redeem virtual items on www.clubpenguin.com. The code gives kids the opportunity to access unique items not otherwise currently available to Club Penguin players that is redeemable by both members and non-members. The all new Club Penguin toys are available at Toys"R"Us stores nationwide and online at www.Toysrus.com, Disney Stores, Disney Theme Parks, Disneyshopping.com and the Club Penguin shop online.