City Car Club

City Car Club

April 01, 2014 06:34 ET

Clubbing Together for an Electric Revolution

City Car Club and LipraLoof Technologies Ltd team up to trial break-through battery technology

LEEDS, UNITED KINGDOM--(Marketwired - April 1, 2014) -

Editors Note: The following release contains false content for April Fool's Day. There is also one photo associated with this press release.

City Car Club, the UK's largest independent car club, has teamed up with innovative start-up LipraLoof Technologies Ltd, to trial smart power technology, which could one day see cars powered by AA-style batteries.

"When LipraLoof approached us we instantly realised how exciting this technology was - it has the potential to revolutionise the way we drive," explained managing director, James Finlayson, of the hire-by-the-hour car club. "However, like with any new technology, rigorous real-world testing is a must and with a 700+ fleet of cars which are used mainly for short journeys, we are in the perfect position to help."

LipraLoof's batteries contain complex mix of four metal hydrates which creates a quad, or 4A battery, which produces far more power than a standard battery. When these batteries are combined with technology that harnesses, stores and reuses the energy usually wasted when driving, it creates a system capable of powering a car up to 88mph over a significant distances.

LipraLoof's founder and managing director Dr Ed Heaverben, explains: "We've combined our quad batteries with virtually 100% regenerative breaking which harnesses the energy normally lost when we brake. Another significant area where we've conserved energy is with the tyres - we've developed a specially designed tread that 'grabs' energy which normally escapes onto the road as heat. This saved energy is then stored in a French-Luxemburg engineered Flux Capacitor, ready for use when needed."

Commenting on the partnership with City Car Club, Dr Heaverben, said: "Although this is an area I've worked in for many years, LipraLoof is a small start-up company with a limited track record so it's fair to say we've struggled to get ourselves heard. It's great that City Car Club took the time to listen and has the imagination to see the enormous potential this technology has. We expect the trial and development phase to last around two years, and hope to have commercial version of our system ready for market in 2016-17."

James concluded: "Car clubs are all about providing a realistic, flexible alternative to car ownership that benefits individuals, the environment and the wider community, and LipraLoof's technology can help us do just that. When we started up, car clubs were a new concept and we were greeted with a lot of scepticism, so further down the line it's great to be in a position to support another UK start-up."

City Car Club currently has 30,000 members and operates in 17 cities across the UK, offering hire-by-the hour cars for as little as £4.95 an hour, for further information visit View the dedicated video here:

Founded in 2012, LipraLoof Technologies specialises in cutting edge electro engineering and energy recovery, for further information visit

To view the photo associated with this press release, please visit the following link:

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