SOURCE: International Trademark Association

May 10, 2005 17:20 ET

CMG Worldwide Chairman and CEO Mark Roesler Will Present the Keynote Speech at INTA's 127th Annual Meeting

NEW YORK, NY -- (MARKET WIRE) -- May 10, 2005 -- Mark Roesler, chairman and CEO of CMG Worldwide, will take an enlightening and enjoyable look at the complexities of the use of celebrities in advertisements and other commercial purposes in his keynote speech at the International Trademark Association's (INTA) 127th Annual Meeting on May 14, 2005, from 5:00 p.m. - 6:30 p.m., at the San Diego Convention Center.

Photo of Mr. Mark Roesler for download: http://www.inta.org/press/pr_images.html

In an address that promises to be as entertaining as it is educational, Roesler will highlight how celebrity endorsements and testimonials can be used as a powerful way to add luster, glitter and visibility to brands. This exciting start to the Annual Meeting will cover the complex and evolving laws that regulate the use of celebrities (both alive and dead) in advertisements and other commercial purposes.

Roesler has successfully positioned CMG Worldwide, his 25-year-old marketing and management company, as the dominant force in this evolving intellectual property arena. CMG Worldwide is the exclusive business agent for more than 400 of the world's most sought after and recognizable celebrities, including entertainment giants Marilyn Monroe, James Dean, Liza Minnelli and Sophia Loren; sports legends Babe Ruth, Jackie Robinson and Vince Lombardi; musicians Chuck Berry and Buddy Holly; and historical figures Diana, Princess of Wales, and Malcolm X.

Roesler is internationally recognized as the world's foremost authority on intellectual property rights involving celebrities, credited with helping to establish guidelines that delegate the control of a celebrity's image or likeness.

"It gives me great pleasure to be a part of a company that represents, protects and markets the greatest legends in history," Roesler says. "The possibilities in this business are limitless, and we are continually seeking new ways to best serve our clients."

To coordinate an interview, contact Justin Hajny at +1-212-642-1743 or jhajny@inta.org before the Annual Meeting, or Elaine Czach during the meeting (reachable through the Information Booth) or contact Mr. Roesler's assistant at Kathi@CMGWorldwide.com or visit the following websites:

www.MarkRoesler.com
www.CMGWorldwide.com
About INTA

The International Trademark Association (INTA) is an association of more than 4,600 trademark owners and professionals, from more than 180 countries, dedicated to the support and advancement of trademarks and related intellectual property as elements of fair and effective national and international commerce. For more information on the Association and its goals, visit the INTA website at www.inta.org

INTA Public Relations

--  Justin Hajny, Marketing Coordinator, + 1-212-642-1743,
    publicrelations@inta.org
--  Daryl G. Grecich, CAE, Director, Marketing and Communications, + 1
    (212) 642-1707, dgrecich@inta.org
    

Contact Information

  • Contact:
    Justin Hajny
    International Trademark Association
    655 Third Avenue
    New York, NY 10017 USA
    +1-212-642-1743
    publicrelations@inta.org