SOURCE: CMO Council

CMO Council

December 08, 2010 08:29 ET

CMO Summit to Kick Off With Call for C-Suite Synchronization by Accenture Executive

Senior Marketing Leaders Gather for Elite Retreat in Silicon Valley to Map Ways for CMOs to Improve Cross-Functional Interaction to Satisfy Customer Needs

SAN JOSE, CA--(Marketwire - December 8, 2010) - This year's Chief Marketing Officer (CMO) Council Summit to be hosted in Silicon Valley's urban hub on December 9 will advocate better use of digital technology to engage and gratify customers while also more tightly integrating and aligning marketing operations with other business functions.

Kicking off the one-day "elite retreat" program will be keynote speaker Perry Kamel, a managing director of the digital group within Accenture Interactive. Accenture Interactive is an Accenture business that helps companies enhance their digital marketing capabilities, including websites and online marketing, and optimize their online and offline marketing and merchandising investments. 

During his presentation, Kamel will discuss the need for marketers to move beyond focusing on how they can align their online marketing efforts with the CIO to make the transformative, game-changing moves today's marketplace requires. Furthermore, during his remarks, Kamel is expected to discuss the development of a fully, empowered digital enterprise that can forge and maintain ongoing, relevant relationships with its customers. 

According to Kamel, such nimble marketing organizations will be able to pioneer new methods, approaches and programs that are supported by data that delivers an end-to-end customer view. Kamel's comments will focus on ways to devise new approaches in using digital channels to enhance marketing effectiveness and improve customer relationships.

The 2010 CMO Summit, with headline sponsorship from Accenture and Jigsaw, will gather speakers and panelists from across the C-Suite to share in their experiences, insights and best practices for optimizing three key areas of collaboration: Customer Experience, Marketing Effectiveness and Operational Efficiency. The one-day event will include keynote addresses from C-Suite leaders who will shed light on how CMOs should more effectively interact with senior management and boards. Panelists and speakers from across finance, IT, compliance, legal, sales, customer service, procurement and operations will share where and how they are teaming with marketing leaders to drive business performance, increase customer satisfaction, as well as advance brand trust and investor confidence.

The CMO Council Summit (www.cmosummit.org) is the premier networking and thought leadership event in marketing and the official peer-to-peer networking event for the CMO Council (www.cmocouncil.org), an organization of more than 6,000 global marketers, controlling more than $200 billion in combined annual marketing spend.

Marketing and business leaders from Accenture, Chrysler, Prudential, Juniper Networks, Taleo, Denny's, Motorola, Lenovo, Wells Fargo, ADP, Papa Murphy's, Nokia, Siemens Business Communications, FNC, Farmers Insurance, SAP, Orbitz, Egon Zehnder, SunPower, Merkle, Cisco, CA, AIG Bank, Intel, Franke, Xerox, Subway, Ricoh InfoPrint Solutions, McKee Foods, Aprimo, Gaylord Entertainment, OpenText, Flowserve, Intertek, 24-Hour Fitness, and Wrigley's will be among those attending the event.

For more information about the CMO Council Summit, please visit www.cmosummit.org. Attendance to the North America Summit is by invitation-only, and while membership in the CMO Council is not required for attendance, member requests will have priority handling for this limited attendance event. To request an invitation to the CMO Summit, visit http://www.cmosummit.org/2010/invitation_request.asp. Senior marketers can be nominated for membership by visiting www.cmocouncil.org/members/nomination.asp

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