April 24, 2007 08:40 ET

CN donation to help keep New Brunswick kids safe

MONCTON, NEW BRUNSWICK--(CCNMatthews - April 24, 2007) - CN announced today that it has donated $125,000 to bring the highly successful Child Safety Link injury prevention program to New Brunswick to help make the province a safer place for children to live, learn, play and travel. The Child Safety Link program will help reduce children's injuries through home safety, playground safety, booster/car seat safety, helmet safety, poison prevention, and railway safety.

With CN's financial support, the Atlantic Health Sciences Corporation in Saint John, Child Safety Link in Nova Scotia, and Safe Kids Canada have formed a partnership to open a Child Safety Link office in Saint John later this year.

CN President and Chief Executive Officer E. Hunter Harrison said: "At CN, safety is at the very core of everything we do, from running our trains to funding community-based safety programs. We are very proud to bring the Child Safety Link program to communities throughout New Brunswick."

Allyson Hewitt, executive director, Safe Kids Canada, said: "Safe Kids Canada is thrilled to be working with CN and our regional injury prevention partners in New Brunswick and Nova Scotia to ensure we are doing all we can to help keep kids safe. By supporting proven injury prevention strategies and with the valuable support of CN, we know we can make a difference in the lives of New Brunswick's children."

In the 2003 Economic Burden of Unintentional Injury in Atlantic Canada Report released by SMARTRISK and the Atlantic Network for Injury Prevention (ANIP), overall, unintentional (preventable) injuries cost the people of New Brunswick $502 million or $664 for every person each year.

Unintentional injuries are the leading cause of death for Canadian children between the ages of 1 and 14. According to Safe Kids Canada, the three leading causes of injury-related death are motor vehicle collisions, drowning and threats to breathing, such as choking and suffocation. The major cause of injury-related hospitalization is falls, which account for nearly half of all admissions in Canada.

Sandra Newton, manager, Child Safety Link, said: "Child Safety Link looks forward to working with injury prevention groups in New Brunswick, including the New Brunswick Injury Prevention Coalition. Among our first priorities will be to identify current initiatives and opportunities and translate all of our resources into French."

Heather Oakley, administrative director of the Atlantic Health Sciences Corporation (AHSC) trauma program, said: "Atlantic Health Sciences Corporation and the New Brunswick Injury Prevention Coalition are excited to be given this opportunity to help reduce childhood injuries in our province. We are dedicated to creating a safe, injury-free community for children and youth in New Brunswick. These resources will allow us to take a comprehensive approach, creating interactive and educational safety messages and organizing provincial community-based safety activities."

Child Safety Link is a Maritime-wide children's injury prevention program that is supported by the IWK Health Centre, Emera and Nova Scotia Health Promotion and Protection. Child Safety Link's vision is for the Maritimes to be a safe community where children and youth can grow to reach their full potential.

CN has been promoting railway safety to adults and children for more than 25 years through its All Aboard for Safety community education program. Part of the strength of this program is the collaborative relationship with its major community safety partners: Safe Kids Canada, Operation Lifesaver, Safe Communities Canada, SMARTRISK and Mothers Against Drunk Driving (MADD).

CN - Canadian National Railway Company - spans Canada and mid-America, from the Atlantic and Pacific oceans to the Gulf of Mexico, serving the ports of Vancouver, Prince Rupert, B.C., Montreal, Halifax, New Orleans, and Mobile, Ala., and the key cities of Toronto, Buffalo, Chicago, Detroit, Duluth, Minn./Superior, Wis., Green Bay, Wis., Minneapolis/St. Paul, Memphis, St. Louis, and Jackson, Miss., with connections to all points in North America.

Contact Information

  • CN
    Julie Senecal
    (514) 399-4048
    Safe Kids Canada
    Jennifer Hall
    (416) 813-6164
    Child Safety Link
    Lauren Cardiff-MacDougall
    (902) 470-7165 or (902) 223-3630 (cell)
    Atlantic Health Sciences Centre
    Patricia Crowdis
    (506) 648-6116