SOURCE: CNH

CNH

August 19, 2009 16:29 ET

CNH Capital and Rocky Mountain Dealerships Inc. Launch Summit Account

New Credit Line Under the Rocky Mountain Brand Provides Easier Access and More Flexible Financing Solutions

CALGARY, AB--(Marketwire - August 19, 2009) - Rocky Mountain Dealerships Inc. (TSX: RME) (or "Rocky Mountain"), together with CNH Capital Canada Ltd. ("CNH Capital"), the financial services unit of CNH Global N.V., has launched the Rocky Mountain Summit Account, offering a new line of credit designed to simplify customer purchases and rentals as well as allowing Rocky Mountain to build on its objective of developing the Summit Account brand across all of its dealerships in Western Canada. The Rocky Mountain Summit Account replaces the dealerships' in-house accounts and can be used at any Rocky Mountain branch, including Hi-Way Service, Hammer Equipment, Rocky Mountain Equipment, Roydale International, Lakeland Implements, Heartland Equipment and Miller Equipment.

"We wanted to make it easier for our customers to finance their in-store purchases of parts, services, attachments, accessories, extended protection plans and rental needs by replacing multiple accounts with one common account," said Tony McLaughlin, General Manager - Financial Services, Rocky Mountain. "The Rocky Mountain Summit Account, powered by CNH Capital, provides our dealerships with new tools under a common brand so they can offer more flexible financing options across all locations along with improved account monitoring tools that can help customers improve their cash flow."

This program allows customers to take advantage of seasonal and national promotions, as well as 24/7 customer service, flexible payment options, web-based account management, a dedicated line of credit and multiple methods of payment.

During the transition from individual dealer open accounts to the Summit Account, customers may qualify for incentives such as low balance transfer rates and/or a limited-time offer on new purchases.

"The introduction of the Rocky Mountain Summit Account benefits both Rocky Mountain and its customers," said Andrew Marshall, Regional Sales Manager - CNH Capital Canada. "It gives Rocky Mountain dealers a common platform with reduced administrative expenses, and it allows customers to increase their cash flow with access to a variety of incentive programs, flexible payment options on parts, service and rentals, and improved ways to monitor their account."

While CNH Capital has helped dealer networks in other regions launch similar financing programs, the Rocky Mountain Summit Account marks the first time that CNH Capital has aligned with a dealer network in Canada. "Rocky Mountain is the largest independent dealer of agricultural and construction equipment in Canada and is a highly respected organization. We are pleased to be able to assist them with this initiative," said Marshall.

McLaughlin said, "Rocky Mountain has always been dedicated to providing world-class customer service, and the new Rocky Mountain Summit Account extends our capabilities to assist our customers with their financing needs."

About Rocky Mountain

Rocky Mountain represents one of Canada's largest agriculture and construction equipment dealerships with a total of 22 dealership branches throughout Alberta, Saskatchewan and Manitoba. Rocky Mountain sells, rents and leases new and used construction and agriculture equipment, including the Case Construction and Case IH Agriculture brands, as well as offering product support and finance and insurance products to its customers.

About CNH Capital

CNH Capital, the financial services business of CNH Global N.V. (NYSE: CNH), a majority-owned subsidiary of Fiat Group (MI: FIA), provides a comprehensive range of services, including wholesale and retail financing, leasing, insurance, asset management, and revolving lines of credit, for the global marketplace. Building on more than 50 years' experience in the equipment finance industry, CNH Capital services a portfolio of more than $18 billion, helping customers through various wholly owned subsidiaries and joint ventures throughout North America, Latin America, Europe and Australia. More information about CNH Capital can be found at www.cnhcapital.com.

Contact Information

  • Contact:
    Ben Sterling
    CNH Capital
    Email Contact
    Tel.: (262) 636-6949

    M.C. (Matt) Campbell
    Chairman and Chief Executive Officer
    Brian Taschuk
    Chief Operating Officer
    or Garrett Ganden
    Chief Financial Officer
    Tel: (403) 243-8600
    Fax (403) 243-2264

    Renmark Financial Communications Inc.
    John Boidman:
    Email Contact
    Jason Roy:
    Email Contact
    Tel.: (514) 939-3989
    Fax: (514) 939-3717
    www.renmarkfinancial.com