SOURCE: Rudy Nutrition, Inc.

June 06, 2008 09:35 ET

Coach June Jones Joins the Rudy Nutrition Team

LAS VEGAS, NV--(Marketwire - June 6, 2008) - Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce that Southern Methodist University head football coach June Jones has joined the Rudy Beverage team as a celebrity endorser. Coach Jones will make personal appearances on behalf of Rudy Beverage and will be featured in advertising and promotional campaigns.

Before accepting the position at SMU, June Jones served as head football coach at the University of Hawai'i, San Diego Chargers and Atlanta Falcons. While at Hawai'i, Coach Jones was named National Coach of the Year (1999), led his team to the only NCAA Division I undefeated regular season (2007) and a birth in the BCS, Nokia Sugar Bowl (2008). He is the winningest football coach in University of Hawai'i history.

"Football players will love the great taste, superior nutritional value, and optimum hydration of Rudy Beverage," said June Jones. "I am very excited to be joining Rudy in sharing this fantastic product with others and spreading his inspirational message of dreaming big and never quitting. I am a Rudy Ruettiger fan."

Daniel "Rudy" Ruettiger, Founder and Chairman of Rudy Nutrition commented: "June Jones' numerous accomplishments on and off the field exemplify what the Rudy message is all about. I am so proud to have this great mentor of so many young people join our team. June Jones is a winner and is my friend."

In the coming weeks, additional nationally recognized sports personalities who embody the Rudy message of "Dream Big. Never Quit." will to be announced.

About Rudy Nutrition, Inc.

Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, and athletes. It was founded by Notre Dame Legend and the real life inspiration for the blockbuster movie "Rudy," Daniel "Rudy" Ruettiger. "Rudy" was recently named one of the greatest inspirational movies of all-time by the American Film Institute. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message to "dream big and never give up." If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com or www.rudybeverageinc.com or www.avcg.net.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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