Coast Capital Savings Credit Union

Coast Capital Savings Credit Union

May 15, 2008 12:00 ET

Coast Capital Savings Wins Two National Credit Union Awards

SURREY, BRITISH COLUMBIA--(Marketwire - May 15, 2008) - Coast Capital Savings received a pair of awards for outstanding achievement from Credit Union Central of Canada at the 6th annual National Credit Union Awards held in Ottawa.

The credit union took home the 2008 Community Economic Development Award and the prestigious National Credit Union Innovation Award.

The 2008 Community Economic Development Award honoured Coast Capital Savings for its support of the Quality of Life CHALLENGE program, which brings diverse partners together to generate long-lasting solutions that prevent and reduce poverty in Greater Victoria.

"Since 2001, Coast Capital Savings has had at least 31 staff members engage with the CHALLENGE in a variety of ways," said Maureen Young, community investment specialist with Coast Capital Savings and chair of the Quality of Life CHALLENGE. "In addition to the countless staff hours, there is a total financial commitment of more than $500,000 to the Quality of Life CHALLENGE since its inception."

Young said the recognition, shared with VanCity, highlights the significant contribution the CHALLENGE has made in addressing issues such as costs of living increases and affordable housing through community and business sector engagement.

Coast Capital's innovation award was for its use of Julie, the Online Greeter™, as part of a redesign of its website. The credit union launched its new website,, in July 2006, with Julie (dubbed 'the first online greeter in Canadian banking') as its star attraction. Julie, played by B.C. actress and comedian Jackie Blackmore, provides website visitors with helpful tidbits of information about products and Coast Capital Savings, in between jokes and quirky antics.

"Julie is a lot of fun and helps bring our humorous, tongue-in-cheek brand to life," said Kim Hounsell, Coast Capital's assistant manager for e-business development. "We also undertook a significant revamp of our website to make it seamless between the online banking and information pages, improve general navigation and simplify the content."

Hounsell said these improvements led to increased traffic, growth in online account openings and longer visits.

Coast Capital Savings is Canada's second largest credit union with total assets under administration of $11.9 billion, 380,000 members and 50 branches in the Metro Vancouver, Fraser Valley and Vancouver Island regions of British Columbia. Product innovations from Coast Capital Savings include Canada's first free chequing account from a full-service financial institution and the first business account in the country to offer unlimited transactions for a flat fee. The credit union is one of Canada's 50 Best Managed Companies and is designated a Caring Company by Imagine Canada. To learn more, visit

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