BIRMINGHAM, AL--(Marketwired - Aug 12, 2014) - Since opening its doors in 2010, Coast to Coast Events, Inc. has successfully laid its roots just south of Birmingham, Alabama, and expanded its reach throughout the entire Southeast. As one of many promotional marketing and sales companies in the Birmingham market, Coast to Coast Events has had to find innovative ways to stand out in the industry.
Cody Lowery, the founder of Coast to Coast Events, attributes their continued growth to the performance-based promotions and team-centric environment. All employees of Coast to Coast Events are encouraged to share their goals in team meetings, where managers and co-workers help goals become reality.
In the past two years, the company has expanded into twelve offices throughout the Southeast region. Yet in just the last year alone, the Birmingham location has been able to generate over half a million dollars, putting it on track to make 2014 its best year to date.
As business grows, Cody Lowery and his managers have experienced higher and higher demand to find and cultivate the next core managers for their team. They aim to continue growth in-house, as well as add more Fortune 500 and 100 clients to Coast to Coast Events' portfolio.
"The reason Coast to Coast Events has been able to continue to grow, is definitely due to our hands-on training class. We take a 'No one cares how much you know, until they know how much you care' approach, combined with one-on-one focused coaching to cultivate each and every member of our team. Managers are treated as partners, not just employees; and because of this, our growth is also their growth, our goals are also their goals -- and together we're growing!" - Cody Lowery
Employees at Coast to Coast Events learn skills from brand management to customer relations in the company's unique, hands-on training program. Offered to qualified employees, this continued management training program focuses on coaching representatives in all aspects of the business. This helps to create the right managers needed to thrive in a competitive industry and struggling economy.
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