November 19, 2012 06:37 ET

Coast Evening Dress Prints Get the Luxury Treatment With Bigger, Dark and Richer Petals

The seasons change and so do fashion's flowers

LONDON, UNITED KINGDOM--(Marketwire - Nov. 19, 2012) - Fashion has declared flowers as the print for the autumn/winter months ahead. The focus on flowers was a significant style hit for spring and summer; delicate and feminine prints appeared on a range of dresses, from maxi to mini, taking the catwalk and high street by storm. So much so that petals have understandably stuck around and designers have found new ways to display them. Dresses for this season find themselves covered top to toe in buds of a richer, riper and more dramatic nature.

With hints of the Far East trickling into fashion's floral furore this winter, evening dresses have taken the helm and are the perfect pieces to showcase these luxurious and decadent flowers. Coast's portfolio of evening dresses illustrates the trend especially well, with their combination of luxury fabrics and styles blending with beautiful blooms for striking and standout style.

In contrast to summer's bouquet of flowers, winter blooms are larger and richer in colour, giving them a dazzling decadence. With the additional trend for lace overlays on dresses in season too, floral prints return with a new ladylike twist.

It's refreshing to see flowers being reiterated for winter fashion in grand, dramatic form and it's a trend that looks to revamp the evening dress to new levels of luxury and beauty. Look to Coast for combinations of the season's favourite colours to appear in petal form. From cobalt blues and purples and deep, red plumage, winter flowers are hot and spiced up versions of their former sugary selves.

Dare to show them off with some of the season's luxury fabrics like velvet and tweed and mix with earrings influenced by this season's love of the Orient.

From evening dresses to bridesmaid dresses, visit Coast for the ultimate range of this season's striking winter petals and flowers.

About Coast:

Coast is a unique brand which designs luxurious clothing for the special occasions in your life. The perfect balance of glamour, elegance and drama our collections, always red carpet ready, embody decadence and sophistication.

Dedicated to the art of feminine draping, innovative design and the romance of the occasion have always been at the forefront of our philosophy. Everything we create has that extra attention to detail, from the top quality fabrics we use to our sales assistants expertise. We have won several prestigious awards from the UK fashion industry in recognition of our excellence and we pride ourselves on being the ultimate occasion-wear specialists; the very best in dressing up every occasion.


Coast is the destination to find a stunning outfit for all the special events in your calendar. Putting an end to all your dress code dilemmas, with our extensive styles and designs you are sure to find an effortlessly elegant ensemble from our alluring collections.

The Way Forward

Extending our passion for all things fabulous, we are excited to launch our ultimate flagship store on Oxford Street designed with an exquisite interior which reflects our contemporary and luxurious designs. The interplay of the opulent lighting and sumptuous furnishings provide the perfect environment to showcase our exclusive collections, a plush setting to relax and indulge.

With 52 stand alone stores and 185 concessions in the UK and Ireland and 60 international stores, the Coast journey continues to grow from strength to strength.

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