The Forzani Group Ltd./Le Groupe Forzani Ltee

The Forzani Group Ltd./Le Groupe Forzani Ltee

March 23, 2009 09:00 ET

Coast Mountain Sports Partners With Mind Over Mountain Adventure Race Series

CALGARY, ALBERTA--(Marketwire - March 23, 2009) - Coast Mountain Sports, a corporate banner of The Forzani Group Ltd. (TSX:FGL), is excited to announce its Title Sponsorship for the 10th annual Mind Over Mountain Adventure Race (MOMAR) Series. The race events are held in British Columbia; the first in Squamish on May 23 and the second in Cumberland on September 26.

The MOMAR is open to new and experienced adventure racers alike and tests mental acuity and physical endurance. The fun and challenging courses will have racers trail run, mountain bike, kayak, rappel, bushwack and navigate their way through a series of checkpoints. MOMAR offers a long course (50km) and this year has created a new short course (30 km) that will provide less seasoned racers with an opportunity to participate in a world-class adventure race.

Coast Mountain Sports will provide an outdoor gear prize package for each race series, special offers for registrants and within racer packages, plus an outdoor grand prize package for MOMAR's big end of season contest. In addition, Coast Mountain Sports' outdoor enthusiast staff members will be assembling a few teams to participate in the races as Coast Mountain Sports team ambassadors.

To help prepare racers to gear up for this challenging adventure, Coast Mountain Sports has put together an exclusive Recommended Gear Guide that is available at MOMAR clinics, Coast Mountain Sports in British Columbia, Banff and Calgary stores, as well as on the MOMAR and Coast Mountain Sports websites. "This guide directly complements the MOMAR mandatory gear list and offers knowledgeable and experienced recommendations for equipment and apparel, said Lorissa Dong, Marketing & Communications Manager for The Forzani Group Ltd. "The guide is sectioned into recommended product for each stage of the race, providing racers with an easy to read checklist and also offers a two-tiered product option listing for both the new and seasoned racers."

"We are extremely excited to partner with Coast Mountain Sports," said Bryan Tasaka, Event Producer for the MOMAR. "Their brand and product line speaks directly to the adventure racer and their stores will be the 'one-stop-shop' when preparing for the MOMAR."

To learn more and to sign up for MOMAR's Western Canadian adventure race visit

About The Forzani Group Ltd.

The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob's Golf, Hockey Experts, The Fitness Source, S3 and RnR. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at

The foregoing information may contain forward-looking statements relating to the future performance of The Forzani Group Ltd. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially. The Company, in compliance with the reporting requirements of the various securities commissions, details these risks and uncertainties from time to time.

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