The Forzani Group Ltd./Le Groupe Forzani Ltee

The Forzani Group Ltd./Le Groupe Forzani Ltee

May 15, 2009 07:00 ET

Coast Mountain Sports Partners With Yamnuska Mountain Adventures

CALGARY, ALBERTA--(Marketwire - May 15, 2009) - Coast Mountain Sports, a corporate banner of The Forzani Group Ltd. (TSX:FGL), is excited to announce a multi-year national partnership with Yamnuska Mountain Adventures. The partnership provides Coast Mountain Sports customers with greater access, knowledge and motivation to try new outdoor mountain activities and discover new pursuits.

Yamnuska Mountain Adventures is the premier provider of mountaineering, ice and rock climbing, backcountry skiing and trekking experiences in the Canadian Rockies. Drawing from a pool of the best guides in the region, Yamnuska provides a variety of the highest quality mountain experiences.

Through the partnership, Coast Mountain Sports presents an exclusive Find New Ground Adventure Series - a collection of six custom designed Yamnuska guided tours. The one-day tours are available at a preferred rate for Coast Mountain Sports customers only and include a Coast Mountain Sports gift card to help registrants gear up and come prepared for their chosen adventure. Customers can start registering for the events beginning on May 19th by picking up an information pamphlet at any Coast Mountain Sports location in British Columbia, Alberta and Ontario. The Adventure Series dates are:

Discover Scrambling July 4, 2009 $80
Discover Mountain Yoga July 11, 2009 $60
Discover Rock August 8, 2009 $95
Discover Hiking August 22, 2009 $60
Discover Avalanche Awareness January 16, 2010 $65
Wilderness Discovery on Snowshoes February 13, 2010 $60

This fall, together with Yamnuska, Coast Mountain Sports presents a spectacular "Canadian Rockies Adventure Tour" contest, customizable for the winner's interests, skill and fitness level. Experience hiking, walking, and rock climbing and everything from non-technical peaks to steep terrain, the contest vacation package allows the winners to travel through the Canadian Rockies' most scenic areas. The trip for two includes air, 6 nights hotel accommodation, meals, shuttles, park fees and a daily Yamnuska professional guide (approximate retail value $5000).

"The unique programs we created focus entirely on helping our customers to experience new things and ultimately Find New Ground," said Tom Quinn, President & Chief Operating Officer for The Forzani Group Ltd. "We believe that our great performance gear, apparel and footwear brands will help prepare our customers, from the novice to the enthusiasts, for a variety of their outdoor pursuits."

"Mountain adventures combine physical challenge and mental stimulation in astounding settings. We are excited to join with Coast Mountain Sports to bring these adventures into people's lives," said David Begg, Director of Yamnuska Mountain Adventures. "We look forward to offering the unique 'gateway' programs, led by our professional guides, opening a world of opportunity to the Coast Mountain Sports customer."

About The Forzani Group Ltd.

The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob's Golf, Hockey Experts, The Fitness Source, S3 and RnR. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at

The foregoing information may contain forward-looking statements relating to the future performance of The Forzani Group Ltd. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially. The Company, in compliance with the reporting requirements of the various securities commissions, details these risks and uncertainties from time to time.

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