Coastal Contacts Inc.
TSX : COA

Coastal Contacts Inc.

March 08, 2007 09:00 ET

Coastal Contacts Receives Prestigious Customer Service Award

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - March 8, 2007) -

NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES

Coastal Contacts Inc. (TSX:COA) is pleased to announce that its wholly owned subsidiary in Europe, Lensway was nominated for the third consecutive year and awarded first place at the annual European Q-Survey awards for customer service. Lensway is the leading direct to consumer retailer of contact lenses in Europe.

Q-Survey is a European company offering benchmarking and quality assurance of call center services through surveys and analysis. The relevant judgment criteria for the competition included general attitude, treatment of customers, commitment, accuracy, knowledge of products, initiative and efficiency. Companies are judged by professional evaluators who make 200 phone calls to each of the competing companies. Lensway was set apart from the competition due to its consistency of service across multiple languages servicing numerous markets throughout Europe.

While the award is for Sweden, for internal benchmarking purposes the company was also measured with 80 additional phone calls for Norway, Finland and Germany. The numbers for all three countries showed the same outstanding performance as for Sweden. Some of the numbers for Norway were the best ever measured by Q-Survey.

"Our European customer service team has demonstrated a commitment to customer service excellence and deserves our congratulations for a job well done," stated Roger Hardy, President and Chief Executive Officer of Coastal Contacts. "Led by Daniel Muhlbach, the CEO of our European operations, Lensway has consistently proven their commitment to continuous improvement in all aspects of the business. We have an excellent foundation at Lensway from which to continue our expansion throughout Europe."

About Coastal Contacts:

Coastal Contacts is the world's fastest-growing vision care supplier. Leveraging its world class operations in Europe, North America and Asia, Coastal is building a predictable recurring revenue stream. Coastal shipped approximately 870,000 orders in 2006, of which 56% were reorders, by consistently providing customers with a comprehensive product line, savings and convenience. Already No.1 in most of its markets, Coastal is rapidly advancing toward its goal of becoming the dominant global vision care supplier.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Coastal Contacts Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, limited suppliers, inventory risk, disruption in our distribution facilities, foreign exchange fluctuations, regulatory requirements, demand for contact lenses, competition and dependence on the internet. These risks, as well as others, could cause actual results and events to vary significantly. Coastal Contacts does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

Neither the TSX nor any other regulatory body has reviewed and therefore does not accept responsibility for the adequacy or accuracy of this release.

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