Coastal Contacts Inc.

Coastal Contacts Inc.

April 25, 2008 13:56 ET

Coastal Contacts Wins Fight for Contact Lens Wearers

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 25, 2008) -


Coastal Contacts Inc. (TSX:COA) ("Coastal Contacts") is pleased to announce that the Supreme Court of British Columbia has denied the petition filed by the College of Opticians of British Columbia (the "Opticians") seeking an order to restrict Coastal Contacts from selling contact lenses to members of the public in British Columbia.

"As Canada's leading direct to consumer retailer of replacement contact lenses, we believe in the consumer's fundamental right to choose where to purchase contact lenses", stated Roger Hardy, Chief Executive Officer and President of Coastal Contacts. "We are gratified by this decision, which represents a complete vindication of Coastal Contacts and its business model. The Court's decision will result in a more competitive market for contact lenses in British Columbia, as consumers will now be able to seek the strongest value proposition of low prices combined with outstanding service. The Court's decision eliminates the quasi-market monopoly enjoyed by the BC Opticians regarding the sale of contact lenses to consumers in British Columbia."

"Our Canadian web store WWW.CLEARLYCONTACTS.CA is leading the market with an unbeatable combination of low prices and overnight delivery. Our customers generally experience savings of up to 70% on contact lens purchases when compared with prices charged by eye care practitioners. We have developed a loyal customer base globally that grows by 1400 new customer accounts each day. Our recent launch of eyeglasses is extending that reach as we apply our direct to consumer business model to a much larger product category than contact lenses. Our goal is to become the "World's Optical Store," said Hardy.

About Coastal Contacts:

Coastal Contacts is one of the world's fastest growing vision care suppliers. Leveraging its world class operations in North America and Europe, Coastal Contacts is building a predictable recurring revenue stream in the contact lens segment and is developing complementary branded vision care products. Already No.1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Optical Store."

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Coastal Contacts Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, consumer credit risk, limited suppliers, inventory risk, disruption in distribution facilities, foreign exchange fluctuations, changes in business strategy, regulatory requirements, demand for contact lenses and other vision care products, competition and dependence on the internet. These risks, as well as others, could cause actual results and events to vary significantly. Coastal Contacts Inc. does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

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