Coastal Contacts Inc.
TSX : COA

Coastal Contacts Inc.

May 22, 2007 09:00 ET

Coastal Ranks 128th in Leading U.S. E-Commerce Journal

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - May 22, 2007) -

NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES.

Coastal Contacts Inc. (TSX:COA) announced today the Company has been ranked 128th out of the top 500 e-retailers in the United States by industry leading Internet Retailer magazine.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.

"We are pleased to be appearing in the Internet Retailer rankings for the first time," stated Roger Hardy, Coastal Contacts' President and CEO. "This is strong validation for all of our global team members of the outstanding contribution they have been making in building Coastal's business."

Mr. Hardy added, "As Coastal prepares to extend its reach into the $40 billion vision care products market around the world, the Internet Retailer ranking will serve as an important benchmark from which to measure our performance in the coming years."

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 40,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 35,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.

Mr.Hardy will be speaking at the Internet Retailer conference on June 5, 2007 in San Jose, California.

For more information on the Internet Retailer Conference visit http://www.internetretailer.com/IR2007/overview.asp

About Coastal Contacts:

Coastal Contacts is the world's fastest-growing vision care supplier. Leveraging its world class operations in Europe, North America and Asia, Coastal is building a predictable recurring revenue stream in the contact lens segment and is developing complementary branded vision care products. Already No. 1 in most of its markets, Coastal is rapidly advancing toward its goal of becoming the dominant global vision care supplier.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Coastal Contacts Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, limited suppliers, inventory risk, disruption in our distribution facilities, foreign exchange fluctuations, regulatory requirements, demand for contact lenses, competition and dependence on the internet. These risks, as well as others, could cause actual results and events to vary significantly. Coastal Contacts does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

Neither the TSX nor any other regulatory body has reviewed and therefore does not accept responsibility for the adequacy or accuracy of this release.

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