Cobalt Selects airRM as Its Revenue Management System

SEATTLE, WA--(Marketwired - July 19, 2016) - Revenue Management Systems, a Mercator Company (RMS), a global leader in revenue management solutions, is excited to announce that it has been selected to provide Cobalt, the new Cyprus based airline, with its cloud based state-of-the-art, revenue management, inventory control, analytics, and reporting system. Cobalt has chosen airRM, the innovative revenue management software developed by RMS, to help identify sales opportunities and maximize passenger revenues.

Over 75 of the world's most profitable and fastest growing airlines deploy RMS's AirRM to closely control pricing and analyze performance with an unparalleled suite of features.

"We are very pleased to welcome Cobalt, one of the most innovative Low Cost Carriers in the EMEA region, to the growing community of airlines using airRM to maximize their revenues," said Marek Losonsky, Manager Sales and Support EMEA. "We look forward to working with Cobalt as they combine the price flexibility and cost advantages of the low cost carrier business model with a high tech in-flight service delivery to redefine the low-cost travel sector."

"We are excited to announce our cooperation with RMS," said Michael Hayden, Chief Commercial Officer at Cobalt. "airRM, RMS' widely popular product amongst airlines, will help Cobalt maximize revenues and increase load factors. With the help of airRM's sophisticated inventory control methodologies and innovative business intelligence tools, we will be able to react quickly and increase our presence in the competitive Cypriot market."

More information about Cobalt may be found at www.cobalt.aero.

About RMS

Revenue Management Systems a Mercator Company has been developing airline revenue management systems in cooperation with some of the most successful airlines in the world today. Their most popular product, airRM, is used by over 70 airlines including Tiger Airways, Ryanair, AirAsia, Virgin America, flydubai, and Jetstar. The company's newest offerings are bringing forecasting and other revenue management technology to additional industries such as rail, parking, and cargo. RMS products help their users realize higher revenues and increased staff productivity. RMS, founded in 1996, was acquired by Mercator, a leading provider of software platforms and product-led solutions to the global travel, transportation, and logistics industry in April 2016. RMS is headquartered in Seattle, Washington (USA) with offices in Australia, Great Britain, The Netherlands, Spain, and Singapore. More information about airRM and RMS may be found at www.revenuemanagement.com.

About Mercator

Mercator is a leading provider of software platforms and product-led solutions to the global travel, transportation, and logistics industry. Mercator helps move the world in the safest, fastest, and smartest ways possible. Every day, over 3 million passenger journeys and 70,000 tons of cargo are processed with Mercator products, enabling them to analyze large streams of data and deliver actionable insights that drive value for their customers. For more information about Mercator please visit www.mercator.com.