SOURCE: Act-On Software

Act-On Software

September 23, 2013 10:35 ET

Cobblestay, NetStandard, and W-Systems Adopt Act-On Inbound to Boost Online Marketing Conversion

BEAVERTON, OR--(Marketwired - Sep 23, 2013) -  Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced recent Act-On Inbound wins. Cobblestay.com, NetStandard, and W-Systems join several hundred other Act-On Inbound customers using the application to get found and get known. Launched this past May, Act-On Inbound extends the Act-On marketing automation platform to include advanced inbound and SEO capabilities that help companies get found online more readily. Act-On Inbound allows customers to optimize content, blog posts, and web pages for search engines, manage keywords for both SEO and AdWords, and accurately measure the effectiveness of campaigns from start to finish.

Conversion begins when a buyer finds a business online; fully-optimized blog content and digital assets can increase a company's likelihood of getting found. Act-On Inbound takes the complexity out of SEO, helping customers create compelling content with the right keywords, so the right leads can more easily find them. 

"With the Act-On Inbound feature I now have my own check-and-balance system in place to ensure that our content is effectively optimized for search," said Natalie McAllister Jackson, Corporate Communications at NetStandard. "The SEO audit ensures that the company gets the most leverage out of its online assets."

By using Act-On Inbound, Cobblestay, NetStandard, and W-Systems are now able to track paid search and SEO campaigns, and attribute leads and revenue directly to specific inbound marketing efforts.

Any business that operates online can use Act-On Inbound; B2B and B2C companies across all vertical industries can benefit from a closed-loop marketing approach. Act-On customers can now use a single dashboard to manage inbound and outbound marketing programs, and automate nurturing campaigns based on prospect search history.

Consumer and Enterprise Businesses Adopt Act-On Inbound:
Cobblestay.com is an online rental management company that helps Americans discover and reserve luxury apartments in Paris. What is unique about Cobblestay.com is the dedicated customer service they provide by North Americans who understand the needs of fellow North American travelers. The Paris vacation rental properties have been pre-screened and approved by Cobblestay.com based on quality, management, location, and amenity offerings.

NetStandard is a leading provider of strategic information technology solutions for small and midsized businesses. The company provides full-service solutions, including managed technology services, virtual machines, cloud computing, and data center services -- all delivered with a consultative approach and supported 24x7x365 by an expert team of engineers. Also a Microsoft Dynamics Partner, NetStandard is experienced in implementation and support for Microsoft Dynamics GP, Exchange, SharePoint, and OCS/Lync applications.

W-Systems is a provider of sales and marketing technology solutions, with a focus on open source SugarCRM systems. The company develops commercial software sold through a network of CRM industry partners, and installations that span a variety of industries, ranging from financial and manufacturing to transportation and publications. Additionally, W-Systems offers services related to sales process design, application customization, data and application integration, technical installation, training, and on-site and telephone hotline support.

To learn more about Act-On Inbound, please visit: http://www.act-on.com/products/inbound/.

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About Act-On
Act-On is a leading provider of integrated marketing automation software, helping 1700+ companies tie inbound, outbound and nurturing programs together -- across email, web, mobile, and social. Our customers achieve superior Return on Marketing Investment by using sophisticated behavioral data to increase engagement throughout the customer lifecycle, reduce the cost of customer acquisition, and strengthen customer loyalty. Act-On's fresh approach to marketing automation gives its users full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, around the clock customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.