SOURCE: Cobra Electronics

Cobra Electronics

August 16, 2011 07:00 ET

Cobra Electronics Announces Nationwide General Availability of Cobra Tag™

Award-Winning Bluetooth® Loss Prevention System for Smartphones and Other Valuables Helps Eliminate the Pain and Hassle of Lost Personal Items

CHICAGO, IL--(Marketwire - Aug 16, 2011) - Cobra Electronics Corporation (NASDAQ: COBR), celebrating 50 years of innovation in 2011 as a leading designer and marketer of award-winning consumer and mobile electronics, today announced that Cobra Tag™ -- an award-winning tracking and loss prevention system for car keys, smartphones, laptops and other valuables -- is now available nationwide for Android™ and Blackberry® smartphones.

According to, the largest phone insurance provider in the U.S., more than 164,000 phones are lost, stolen or damaged each day. This brings the annual permanent loss rate well into the hundreds of millions of dollars, making the tracking and protection of these critical devices a top priority for consumers and business users.

Cobra Tag, powered by Phone Halo Technology, is a brilliant alarm and loss prevention system consisting of a smartphone app that is paired via Bluetooth® to a small key fob device. Users download the Cobra Tag app to their smartphone and attach the Cobra Tag device to any item they wish to protect, such as car keys, a purse, or laptop bag. The Cobra Tag system monitors the distance between the phone and tagged item and produces an audible warning if the two items become separated.

"Just about everyone can relate to the pain and anguish associated with the loss of a mobile phone, laptop or hand bag," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "In fact, the estimated total cost of a lost laptop averages over $6,000 including lost productivity, and sometimes these items are simply irreplaceable. With a price point of $59.95, Cobra Tag is a sleek and stylish solution to this everyday problem that just about everyone can afford."

In the event that a valuable possession is left behind, the Cobra Tag app will record the GPS location and time of day the item was lost, and will send this information to a pre-configured contact list via email, text message, or even to a linked Facebook or Twitter account. The system also includes a useful two-way finder feature to easily locate a misplaced smartphone or Cobra Tag device.

Pricing and availability:
Cobra Tag™ is available from retailers nationwide effective today at a suggested retail price of $59.95. The Cobra Tag app for Blackberry® is available at no cost from the Blackberry App World™ at and the Android™ app can be downloaded for free via the Android Market at For more information or to locate a retailer, please visit

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at

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Contact Information

  • Media Contacts:
    Stephen Drusano
    Skyya Communications
    (212) 969-1777
    Email Contact

    Chris Kooistra
    Cobra Electronics
    (773) 307-8386
    Email Contact