SOURCE: Cobra Electronics

Cobra Electronics

August 09, 2011 07:00 ET

Cobra Electronics Recognizes '2011 National Stop on Red Week' With Automotive Driver Safety and Awareness Technologies

Award-Winning Smart Detection System Encourages Situational Awareness Around Photo-Enforced Red Lights and Dangerous Intersections to Prevent Traffic Accidents

CHICAGO, IL--(Marketwire - Aug 9, 2011) - Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of mobile electronic devices, today announced their recognition and full support of '2011 National Stop on Red Week,' a national campaign dedicated to reducing the incidence of red light running in the United States and the fatalities and injuries it causes. Cobra is dedicated to improving automotive safety through its family of products designed to enhance situational awareness while driving, including its award-winning Cobra iRadar™ smart detection system. '2011 National Stop on Red Week' takes place August 7-13, 2011 in association with the National Campaign to Stop Red Light Running.

In a study conducted by the Insurance Institute for Highway Safety (IIHS), cities with photo-enforced intersections experienced a 35 percent reduction in fatal red light running crashes from 2004-2008, which accounted for 159 lives saved during this four-year period alone. Researchers agree that automated enforcement is a highly effective method to heighten awareness and help reduce negligent or distracted driving.

The Cobra iRadar smart detection system is a breakthrough in automotive safety, offering a host of safety alerts and informational updates to drivers, including warnings of upcoming photo-enforced red lights and statistically dangerous intersections. By providing drivers with real-time audio and visual alerts, Cobra iRadar brings automated enforcement into the car for maximum safety, awareness and peace-of-mind while driving. The system uses Bluetooth® wireless technology to communicate between an advanced, dash-mounted radar/laser detector and the Cobra iRadar app, which is free and easily downloaded to an Android™ or iPhone® smartphone. When connected, the app displays radar/laser alerts, allows the user to control detector settings, and alerts the driver to upcoming photo enforcement areas using the AURA™ Camera & Driving Hazard Database.

"As a company committed to promoting automotive safety, we are pleased to announce our support for the National Campaign to Stop Red Light Running's '2011 Stop On Red Week,'" said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "Our family of traditional radar detectors is highly effective at improving a driver's situational awareness behind the wheel and reminding them to slow down. With Cobra iRadar we've taken driver safety to the next level with a host of powerful features, including audio and visual alerts about upcoming camera-enforced red lights and other dangerous intersections. We are pleased to support this critical initiative to promote driver compliance with red lights in order to discourage traffic violations and prevent accidents."

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

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Contact Information

  • Media Contacts:
    Stephen Drusano
    Skyya Communications
    (212) 969-1777
    Email Contact

    Chris Kooistra
    Cobra Electronics
    (773) 307-8386
    Email Contact