SOURCE: Cobra Electronics

Cobra Electronics

September 21, 2011 08:00 ET

Cobra iRadar™ Named a Top 75 Finalist for Chicago Innovation Awards

Company Celebrates 50th Anniversary With Recognition as One of Chicago's Most Innovative Companies

CHICAGO, IL--(Marketwire - Sep 21, 2011) - Cobra Electronics Corporation (NASDAQ: COBR), a leading Chicago-based designer and marketer of award-winning radar detection systems and consumer and mobile electronics, today announced that its Cobra iRadar smart detection system has been named a Top 75 nominee in the 10th annual Chicago Innovation Award competition. Today's announcement marks the 7th significant design or innovation award win/nomination for Cobra iRadar since its market debut, which most recently included recognition by the prestigious Industrial Designer Society of America (IDSA) with a 2011 International Design Excellence Award (IDEA). The winners of this year's award program will be announced and celebrated on November 8th at a special event at Chicago's Harris Theatre.

Established in 2002, the Chicago Innovation Awards shine a bright light on the creative spirit of Chicago by focusing attention on the most significant new products and services introduced in the region. The ten winners each year are innovations that uniquely fill unmet needs, spark a competitive response in the marketplace, exceed market expectations, achieve financial success, and improve people's lives. They emerge from the public, private, and nonprofit sectors.

The multi-award-winning Cobra iRadar detection system is the first of its kind. It combines industry-leading radar, laser, and speed and red light camera detection technology with the power of the smartphone (Android & iPhone) to provide an advanced smart detection system for enhanced driving safety and peace-of-mind. The system consists of a sleek, dash-mounted Cobra iRadar detection unit and a free app for Apple and Android-based smartphones. Together iRadar enables users to view radar alerts, control settings, log alert history and be warned of upcoming speed and red-light cameras. The system also provides graphical mapping capabilities, as well as a graphical speedometer and directional compass. It includes a user-defined maximum speed setting for their automobile, and it audibly warns the driver if that speed is exceeded, helping keep iRadar users aware, safe, and alert.

"All of us at Cobra Electronics are honored that our Cobra iRadar system has made the cut to be recognized as one of the Chicago area's most innovative new products," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "As our employees and customers celebrate our 50th anniversary in 2011, it's truly fitting to receive this recognition for all our hard work on the unique and innovative breakthrough in automotive safety that is Cobra iRadar."

Cobra iRadar Pricing and Availability:
Cobra iRadar retails for $129.95, and is available at over 45,000 points of distribution across the continental United States including Apple stores, Amazon, Best Buy, Crutchfield, HH Gregg, Radio Shack, Sears, Target, and more. For more information or to locate a retailer, please visit www.cobrairadar.com.

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

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Contact Information

  • Media Contacts:
    Stephen Drusano
    Skyya Communications
    (212) 969-1777
    Email Contact

    Chris Kooistra
    Cobra Electronics
    (773) 307-8386
    Email Contact