SOURCE: Antenna Software

Antenna Software

February 18, 2009 09:28 ET

Coca-Cola Enterprises, an Antenna Software Customer, Named a Finalist for Gartner's Wireless & Mobile Excellence Award

Case Study to Be Presented at Gartner Wireless & Mobile Summit in Chicago; Antenna Software Executive to Discuss "Mobile Bang" Theory at Event

JERSEY CITY, NJ--(Marketwire - February 18, 2009) -


WHAT:  Antenna Software, delivering real business mobility to the world's
       most demanding enterprises, today announced that its customer,
       Coca-Cola Enterprises (CCE), was selected as a finalist for the
       Gartner Wireless & Mobile Excellence Award. CCE was recognized for
       its innovative use of mobile and wireless technologies to refine
       business and IT processes and increase the productivity and
       real-time responsiveness of vital field operations. The award will
       be presented during the annual Gartner Wireless & Mobile Summit,
       Feb. 23-25, Chicago.

       Partnering with Antenna and leveraging its Antenna Mobility
       Platform™ (AMP), CCE designed, built and deployed mobile
       merchandising and timekeeping applications on BlackBerry
       smartphones. In addition, the company relies on AMP for the ongoing
       management and real-time monitoring of the mobile environment. At
       the summit, Kevin Flowers, director of BIS enabling technologies at
       CCE, will present the company's case study and discuss how
       mobilizing its merchandising group led to immediate benefits,
       including cost and time savings and overall efficiency and
       operational visibility.

       Additionally, Jim Somers, vice president of marketing at Antenna,
       will lead a session entitled, "The 'Mobile Bang': Amplifying
       Business Profitability with High-Impact Mobile Moments." Somers will
       showcase how the business value of mobile applications increases
       when implemented strategically across the enterprise. Using ROI
       snapshots and case studies, Somers will illustrate the idea behind
       the "Mobile Bang" -- which says every mobile interaction sparks
       multiple business reactions, adding up to sizeable returns across
       the enterprise.

WHEN:  Excellence Awards Finalist Presentation
       Tuesday, Feb. 24, 2009
       3:15-4:15 p.m. CT

       The "Mobile Bang":  Amplifying Business Profitability with
       High-Impact Mobile Moments
       Wednesday, Feb. 25, 2009
       Chicago Ballroom 9
       9:15-9:45 a.m. CT

WHERE: Gartner Wireless & Mobile Summit

       Sheraton Chicago
       Feb. 23-25, 2009
       Antenna Booth G

About Antenna Software

Antenna Software provides the Antenna Mobility Platform™ (AMP), which enables organizations to design, build, deploy and manage mobile applications quickly and cost-effectively. Delivered as a managed service or on premise, AMP supports multiple enterprise systems and mobile devices from one unified environment. Powered by AMP, Antenna's AMP™ mobile business solutions provide field sales, service and IT support organizations with pre-built, configurable mobile applications that help improve field productivity, customer care and profitability. Having a decade of success with Global 1000 customers, Antenna is recognized by industry experts and leaders for its outstanding commitment to quality and service.