August 01, 2011 11:08 ET

Coca-Cola Made Acquisitions Worth $15 Billion

ROCKVILLE, MD--(Marketwire - Aug 1, 2011) - has announced the addition of the new report "M&A Activity in Sustainable Food and Drinks Brands," to their collection of Food market reports. For more information, visit

Alongside the growing pressure on the leading multinational corporations to adopt ethical codes of practice, there exists a rising consumer demand for sustainable products. Unable to easily develop this organically, major food and drink manufacturers must look to acquire successful sustainable brands in order to gain a stake in this sector. This report analyzes current M&A trends in this industry.

Sustainable brands attempt to differentiate themselves using their ethical credibility. However, there are limits to the growth of sustainable brands because of restrictions associated with their scale and distribution network. Although deals with larger partners threaten their degree of independence, investment is required for growth.

Illustrating the emerging nature of this sector, deals involving sustainable brands make up a small fraction of the total M&A activity involving food and drinks companies. During 2009-2010 Coca-Cola made acquisitions worth an estimated $15 billion in the food and drinks sector worldwide.

The sustainable brands sector will continue to grow, both in the developed economies where it is already strong, but also in the developing economies. As incomes rise in fast-growing economies like India and China a cohort of sustainable and ethical consumers will establish themselves as a key target for both local and multinational manufacturers.

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