SOURCE: Rothman Research

Rothman Research

July 15, 2010 09:06 ET

Coca Cola Still Number One

JOHANNESBURG, SOUTH AFRICA--(Marketwire - July 15, 2010) - studies the fundamental factors that make The Coca Cola Co. the world's largest producer and distributor of non-alcoholic drinks. Sign up today at to access the free report on The Coca Cola Co.

The beverage sector is a $43.3 billion industry of which close to 70% is controlled by two of the most iconic companies in the world, The Coca Cola Co. (NYSE: KO) and Pepsico Inc. (NYSE: PEP). In the last couple of years, this industry has been wagering an all out war with lawmakers in Washington lobbying against soda taxes. As a means to curb the obesity level in the country, the U.S. government introduced the soda taxes. However, industry players do not want to be the only ones literally paying for the United States' unhealthiness and having their products tagged in a similar fashion as alcohol or cigarettes. After spending record millions to lobby against the soda taxes, the soda industry seems to now have the upper-hand over the government as these companies have managed to nullify the efforts of some states to have these taxes passed in 2010. provides comprehensive analysis and free downloadable research report on The Coca-Cola Company by signing up now at is a source for investors seeking free information on food & beverages Industry; investors and shareholders of The Coca-Cola Company, Pepsico Inc. and Kellogg Company are encouraged to sign up for free at

With only a few days left before Coca Cola reports its earnings for the second quarter of 2010, investors are already in effervescence driven by the recent Wall Street rally as earnings posted so far demonstrate a hopeful business environment. Besides, Coca Cola also has some promising bonus features that would help boost this quarter's financials; the World Cup Sales in South Africa is one of them. Complimentary report on Coca Cola can be accessed by registering at

Whilst the beverage industry remains greatly competitive, Coca Cola has been actively and successfully expanding its operations on a global scale. Its presence in emerging economies like China and India has been growing over the years. The company has not only been able to promote its original brands with panache, but it has also productively introduced new product lines. An important milestone in Coca Cola's marketing strategy in Asia was reached when the company started building momentum on the Chinese energy drink market as it launched its Glaceau brand. 

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