SOURCE: eMetrics Marketing Optimization Summit

February 20, 2008 08:00 ET

Coca-Cola's Tim Goudie and Best-Selling Authors Tom Davenport and Ian Ayres to Deliver Keynotes at the eMetrics Marketing Optimization Summit in San Francisco

SAN FRANCISCO, CA--(Marketwire - February 20, 2008) - Today the eMetrics Marketing Optimization Summit announced its keynote presenters for the spring 2008 event. Tim Goudie, Group Manager of Interactive Marketing at Coca-Cola, will share his experiences in metrics and measurements. In addition, Tom Davenport, author of "Competing on Analytics," and Ian Ayres, author of "Super Crunchers," will present insights from their best-selling books during their keynote sessions. The eMetrics Marketing Optimization Summit will take place May 4-7, 2008, at the Palace Hotel in San Francisco.

Goudie returns to the eMetrics Marketing Optimization Summit after overwhelming positive feedback and response stemming from his keynote presentation at the event in Washington, D.C. in 2006. A metrics and measurement expert for Coca-Cola through its Global Interactive Marketing Team, Goudie enthralled audiences with his candid, direct delivery on the ups and downs of measuring online marketing for the world's most well known brand. He will continue his account of big brand marketing optimization in his keynote presentation.

Davenport will share insights from his book "Competing on Analytics: The New Science of Winning" during his keynote session. He will explain how successful companies and marketers are building competitive strategies around analytics and generating business results. The audience will learn tips for using analytics to make better decisions and extracting the most value from online initiatives.

Finally, Ayres will discuss his recent best-selling book "Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart." His book proposes that analyzing millions of info-bytes and data points provides people with greater insight into human behavior and allows them to predict the future with staggeringly accurate results. Audience members will learn the basics of statistics and hypothesis testing and how to apply what they learn in this insightful session.

For full conference details and to register, visit

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. Sponsors for the San Francisco event May 4-7, 2008, include Omniture, ForeSee Results, Google Analytics, iPerceptions, Sitespect, Lyris, Interwoven, Stratigent, Tealeaf, Numeric Analytics and CRM Metrix.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for eMetrics Marketing Optimization Summit
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