SOURCE: CodeBaby


June 04, 2013 08:00 ET

CodeBaby Selected by CareFirst BlueCross BlueShield to Enhance Online Capabilities

Intelligent Virtual Assistant to Assist CareFirst's Customers When Choosing a Health Plan

COLORADO SPRINGS, CO--(Marketwired - Jun 4, 2013) - CodeBaby, a leading intelligent virtual assistant  (IVA) technology provider for the benefits health insurance and provider industries, today announced that it has contracted with CareFirst BlueCross BlueShield (CareFirst), the largest health insurer in the mid-Atlantic region, to help develop and deploy a new online platform to assist current and prospective members in choosing a CareFirst health plan. 

In October 2013, CodeBaby will launch an Intelligent Virtual Assistant (CIVA) on CareFirst's individual exchange that will be used by members who contract directly with CareFirst for their health insurance coverage. The technology will serve as a virtual assistant to help consumers select the appropriate health plan for their medical needs. The 3D virtual assistant named "Chloe" is designed to enhance users of CareFirst's individual enrollment tools and enhance member self-service capabilities.

Chloe, a CIVA benefits advisor offering, will provide guided experiences that outline CareFirst's health exchange plan options while educating CareFirst's members on their coverage options.

Click HERE to see a demo of Chloe in action.

"We're excited to create an environment that will help CareFirst customers make more informed health plan decisions for their families and themselves." CodeBaby CEO, Dennis McGuire. "We look forward to growing the relationship with CareFirst to help them deliver easy-to-use and effective online engagement tools for their members and prospects."

CIVA benefits advisor offers guidance and self-service options that empower consumers to make better decisions about benefits selection. It blends fifth-generation virtual assistants with other web tool integrations to create engaging, rich online experiences. 

"Understanding the federal health care law and new health insurance exchanges may prove to be daunting to any health care consumer," said Chet Burrell, CareFirst's President and CEO. "By working with CodeBaby, we are hoping to create a more user-friendly online environment for individuals looking to renew or purchase a health plan from CareFirst. We believe CodeBaby's technology can play a role in helping us meet the needs of our growing number of online customers."

Advantages of implementing CIVA benefits advisor could include:

  • Higher enrollment rates
  • Lower operating costs
  • Fewer service center calls

About CareFirst:
In its 76th year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.4 million individuals and groups in Maryland, the District of Columbia and Northern Virginia. In 2012, CareFirst contributed $57 million to community programs designed to increase the accessibility, affordability, safety and quality of health care throughout its market areas. To learn more about CareFirst BlueCross BlueShield, visit our website at or follow us on Twitter:

About CodeBaby:
CodeBaby is a leading intelligent virtual assistant (IVA) technology provider offering self-service and customer engagement solutions that enable the benefits health insurance and healthcare provider industries to increase online customer engagement, drive conversion objectives, and improve online self-service. Its benefits advisor solution, based in the cloud, guides and engages consumers and employees towards decisions on health exchanges and benefits platforms using a combination of interactive web elements, decision support tools, and emotionally expressive 3D intelligent virtual assistants. The technology improves education and service while improving operational support such as calls to customer service and inaccuracy on enrollment and application forms, all with the flexibility of multilingual options. Its many additional CIVA solutions create tremendous value for a rapidly growing number of industries, Fortune 1000 companies as well as mid-sized clients. Visit our website: or follow us on Twitter:

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