SOURCE: Taptica


October 19, 2016 09:00 ET

Codoon Introduces Runtopia App to U.S. Market With Exclusive Mobile Advertising Partner Taptica

Facebook-Focused, Taptica-Powered Marketing Initiative, Codoon's First U.S. Push

NEW YORK, NY--(Marketwired - Oct 19, 2016) - Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced that Codoon, the largest sports social platform, has engaged Taptica for its Facebook social offering to drive qualified user installs in the U.S., U.K., Canada, Australia and more for Runtopia -- the next-generation of sports community apps.

Since launching in 2009, Runtopia has achieved 40 million active users in China and has become the country's largest sports platform. Consumers connect to it through an app, which can be used to track runs as well as to share exercises and meet others through its social network in order to provide support and encouragement to fellow running enthusiasts. Runtopia also offers a smart audio reminder from which runners can adjust their distance, pace and timing to avoid physical burden. Runtopia uses GPS and sensors on mobile phones to track the route, speed, calorie consumption, mileage, variation of latitude, stride frequency and step length to help users attain their training goals. After a short time of adjustment and accumulation, runners can achieve a higher performance.

"On the heels of a successful $50 million series C funding round, Codoon sought and found in Taptica a partner that could successfully engage international consumers to generate more interest in Runtopia," said Codoon VP James Si. "Taptica provides us with the most complete and comprehensive social media marketing platform to support our global campaign."

In 2015, there were an estimated 60 million active joggers and runners in the U.S. with thousands of marathons and half-marathons taking place each year. Runtopia is uniquely positioned to offer these runners free accurate data track and analysis, and various motivation. Facebook is the perfect channel to reach these social runners who are sharing their workouts and looking to build a community with other runners where they can learn from each other and grow.

"Taptica is perfectly positioned to serve as a bridge for businesses like Codoon seeking to reach consumers in the U.S. and beyond," said Taptica CEO Hagai Tal. "We provide a single solution to optimize marketing campaigns and drive impact for advertisers across mobile and social media channels. Thanks to our acquisition of AreaOne, we have the ability for bid optimization and budget optimization in a cost-effective manner across social media channels, upon which we layer our ever-growing repository of big data generated from mobile campaigns to drive the most impactful campaigns."

Taptica is an accredited Facebook® Marketing Partner. Facebook® is a registered trademark of Facebook Inc.

About Codoon
Codoon is a unique internet sports brand, the world's largest sports social platform, and the advocator and pioneer to subvert users' traditional sports concept in China. As a leading brand in Chinese internet sports social field, Codoon has more than 40 million users and responds tens of millions times to users from 87 countries every day. In terms of running miles, the total daily miles of Codoon users can encircle the earth over 600 times.

About Taptica
Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Our proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Beijing and Seoul. Taptica International Ltd. is traded on the London Stock Exchange (AIM: TAP).

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