SOURCE: Coffee Holding Company, Inc.

May 11, 2005 14:39 ET

Coffee Holding Co., Inc. Announces Engagement of Aurelius Consulting to Lead Investor Relations

BROOKLYN, NY -- (MARKET WIRE) -- May 11, 2005 -- Coffee Holding Co., Inc. (AMEX: JVA) ("Coffee Holding"), a leading integrated wholesale coffee roaster and dealer in the United States, announced today that it has engaged the Aurelius Consulting Group, Inc. to lead its institutional and retail investor relations programs.

The Aurelius Consulting Group is an internationally recognized investor relations firm, known for its ability to help emerging growth companies build a loyal following of retail and institutional investors. With associates in New York, Boston and Orlando, Aurelius currently represents 15 publicly held companies.

Andrew Gordon, President and Chief Executive Officer of Coffee Holding Company, stated: "After carefully evaluating some of the best investor relations firms in the marketplace, we chose the Aurelius Consulting Group, Inc., based on their history of success, their professionalism, and their ability to produce concrete measurable results makes them the IR firm of choice for micro-cap companies."

Dave Gentry, president of the Aurelius Consulting Group, commented, "We are very pleased with the opportunity to represent Coffee Holding Co. This is a dynamic company with growing revenues and rock-solid fundamentals. I am looking forward to implementing our comprehensive investor relations programs to broaden their exposure to the investment community."

About Coffee Holding

Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. The Company's private label and branded coffee products are sold through the United States and Canada to supermarkets, wholesalers, and individually owned and multi unit retail customers.

About The Aurelius Consulting Group

The Aurelius Consulting Group (ACG) focuses primarily on creating retail and institutional support for undervalued, undiscovered micro-cap companies. The Aurelius network consists of stock brokers, fund managers, investment bankers, analysts and institutions who actively seek opportunities in the micro- and small-cap sectors. In addition to traditional communication and marketing efforts that put publicly held companies face-to-face with Wall Street's micro-cap equity players, the Aurelius Consulting Group employs a variety of communication programs, including direct mail, advanced telemarketing, internet television, e-mail and web-based advertising.

For more information on Aurelius Consulting Group, Inc., visit www.runonideas.com

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Investor Contact:
    Jeff Wadley/Alex Lewis
    Aurelius Consulting Group,
    Century Bank Building
    541 South Orlando Ave
    Suite 206
    Orlando, Florida 32751
    (407) 644-4256
    info@aurcg.com
    www.runonideas.com