SOURCE: Nestle

February 10, 2006 13:37 ET

Coffee Talk: What's in Your Cup?

2 Days Left to Vote for America's Next Flavor of Coffee Creamer

NEW YORK CITY, NY -- (MARKET WIRE) -- February 10, 2006 -- The majority of Americans drink it, most love it and some can't live without it. People drink it hot, cold, dark, light, sweet, iced, or even frozen. Coffee is one of American's favorite beverages and according to the National Coffee Association, 107 million Americans drink coffee everyday. But since not everyone likes just the average cup of Joe, America will now be able to choose coffee's next perfect mate.

Coffee-Mate brand creamer is asking the American public to cast their vote for their next new flavor. In a competition called, America Chooses, Americans can vote for their favorite new flavor until February 12. The choices include:

--  Coconut Crème
--  Vanilla Chai Spice
--  Chocolate Orange Truffle
--  Tres Leches (which tastes like coffee-soaked yellow cake)
Scratch n' Sniff Samples Available

To determine what flavor you'd like best, take an online quiz and match one of the competing flavors to your personality. To cast your vote and take the quiz, visit

What You'll Get: B-Roll and Soundbites Footage

--  Coffee drinkers; city, country, home, office, store
--  Roaster, grinder, beans
--  People at home and in the office brewing, preparing cups of coffee
--  Slides of each competing flavor
--  Street rallies for each flavor.
--  Street rally team members
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