Cogeco Câble inc.
TSX : CCA

September 04, 2007 15:57 ET

Cogeco Cable Adds a New Premium Service to its Digital Line-Up in Ontario

MONTREAL, QUEBEC--(Marketwire - Sept. 4, 2007) - Cogeco Cable (TSX:CCA) announced the launch of a new premium digital service. Setanta Sports is now offered to the majority of Cogeco Cable Digital Cable customers in the areas served in Ontario. Setanta Sports is a 24/7 television channel bringing access to live and delayed European soccer, international rugby, and other global sports.

"We are delighted that Cogeco customers will be able to enjoy the most popular world class soccer events including the Barclay's Premier English League, the Champions League and the Euro 2008 tournament. Cogeco Cable is committed to delivering to its customers the best TV experience possible. By adding Setanta Sports to our digital television line-up, we are giving our customers the choice to watch even more of what they want. As we continue to invest in our state-of-the-art cable network, we will continue to launch new digital channels and services as they become available," declared Mr. Ron Perrotta, Vice President, Marketing of Cogeco Cable.

Setanta Sports (available on channel 421) will be available for free to the majority of Cogeco Digital Cable subscribers in Ontario until September 7, 2007. Customers will be able to subscribe to this premium digital service at the regular monthly rate of $14.99.

"Our Digital Cable service has been gaining popularity with more than 43,000 new subscribers in the three first quarters of fiscal 2007, which confirms that customers appreciate the variety, quality and control that Cogeco Cable's Digital Television service provides them," Mr. Perrotta concluded.

ABOUT COGECO CABLE

Cogeco Cable (www.cogeco.ca), a telecommunications company offering a diverse range of services to its customers in Canada and in Portugal, is the second largest cable operator in Ontario, Quebec and Portugal, in terms of the number of basic cable service customers served. The Corporation invests in state-of-the-art broadband network facilities, delivers a wide range of services over these facilities with great speed and reliability at attractive prices, and strives to provide both superior customer care and growing profitability to satisfy its customers' varied electronic communication needs. Through its two-way broadband cable networks, Cogeco Cable provides its residential and commercial customers with analogue and digital video and audio services, high speed Internet access as well as telephony services. The Corporation provides about 1,749,000 revenue-generating units (RGUs) to approximately 1,470,000 homes passed in its Canadian service territory and about 688,000 RGUs to approximately 849,000 homes passed in its Portuguese service territory. Cogeco Cable's subordinate voting shares are listed on the Toronto Stock Exchange (CCA).

Contact Information

  • Cogeco Cable
    Marie Carrier
    Director, Corporate Communications
    514-874-2600