Cogeco Cable Inc.: Do You Know an Everyday Hero?

MONTRÉAL, QUÉBEC--(Marketwire - April 30, 2012) - Cogeco (TSX:CCA) launched a major campaign today aimed at recognizing the efforts of Everyday Heroes. At Cogeco, we believe everyone has the potential to be an Everyday Hero, be it a friend or neighbour who reaches out to help a person in need, or somebody who volunteers in their community.

Cogeco believes in authenticity in its relations with its community. Indeed, its brand promise "How Can We Help You?" is emblematic of both the company's chosen approach to business and the quality of its customer service. In keeping with that promise, using its Facebook pages in Ontario and Québec, Cogeco has decided to encourage good deeds in the community by urging its social media followers to take part in a simple and entertaining contest: EVERYDAY HEROES.

The idea is simple: participants nominate their Everyday Heroes via an application available on Facebook. Each Hero receives a notification, accepts the nomination, and in so doing becomes eligible to win a prize. Each Hero is also invited to "pay it forward," and nominate his or her own Hero. And so on… Full details are available as of today on the page Facebook.com/Cogeco (English/Ontario).

Prize structure

• One prize per day per province, in the form of a gift card worth $100, will be awarded to Heroes and the persons who nominated them, for a total prize amount of $24,000.
  
  
• Each week, Cogeco will select two "favourite" stories and reward the winners with a gift card worth $200, up to a total prize value of $6,400.
  
  
• Stories that get the most votes will be eligible to win the Grand Prize of $5,000* awarded at the end of the contest, June 22, 2012.
  
  

Cogeco encourages all social media users to share this initiative with their friends and relatives today, and start recognizing people who do things help others, through their actions large or small!

ABOUT COGECO CABLE

Cogeco Cable (www.cogeco.ca) is a telecommunications corporation and is the second-largest hybrid fibre coaxial cable system operator in Ontario and Québec. Through its two-way broadband cable networks, Cogeco Cable provides its residential customers with Audio, Analogue and Digital Television, as well as High Speed Internet (HSI) and Telephony services. Cogeco Cable also provides, to its commercial customers, through its subsidiary Cogeco Data Services, data networking, e-business applications, video conferencing, hosting services, Ethernet, private line, VoIP, HSI access, data storage, data security, co-location services, managed IT services, cloud services and other advanced communication solutions. Cogeco Cable's subordinate voting shares are listed on the Toronto Stock Exchange (TSX:CCA).

*To be eligible to win daily prizes and the Grand Prize, participants must reside in a territory where Cogeco services are available. All residents of Québec and Ontario are eligible to win daily prizes if eligible per the Terms of Use of Facebook. The official contest rules and regulations may be consulted on the Cogeco Facebook page.