Cogeco Câble inc.

June 08, 2005 08:31 ET

Cogeco Cable launches digital telephone service

MONTREAL, June 8 - Cogeco Cable launches its digital
telephone service today. With this new technology, Cogeco broadens its product
offering and leverages its position to meet its clients' various
communications needs.

Territories and clientele

Over the last year, Cogeco Cable has successfully tested its new digital
telephone service in the Trois-Rivières area in Québec and in the
Burlington/Oakville area in Ontario. These conclusive trials, as well as the
market studies conducted at the same time, have helped to better pinpoint the
services and functions that customers want.

Cogeco Cable's High-Speed Internet (HSI) customers in Burlington and
Oakville can begin taking advantage of this attractive offer starting today.
Service will then be extended gradually to most cities served by Cogeco Cable
by December 2006.

A comprehensive and competitive offering

Cogeco's digital telephone service includes a unique package that
provides unlimited calling in Canada and the continental United States, the
five most widely used telephone features, and basic operator assistance and
information services.

Cogeco Cable's Ontario-based HSI and cable television service subscribers
can take advantage of the offer for as little as $44.99 a month. The monthly
rate for customers subscribing solely to Cogeco Cable's HSI service is $49.99.
There are no additional charges or contracts to sign. Furthermore, Cogeco
Cable's customers can keep their existing telephone number and telephone.

The most widely used telephone features are included in the package:
voice mail, call display, call waiting, visual call waiting and call
forwarding. The package also includes directory assistance (411), operator
(0), emergency (911) and technical assistance (611) services, as well as a
battery to ensure up to eight (8) hours of operation in the event of a power

In addition to substantial savings of up to 33% on telecommunications
services, customers will receive one month of free service and free
installation by Cogeco Cable's professional technicians (valued at $79.99)
during the introductory period.

"A new era is beginning for Cogeco Cable customers. Starting now, they
can reap the rewards of competition in the telephony sector with these
attractive packages. For the future, Cogeco Cable is looking at more evolved
services, like integrated PC-telephone-television messaging, affordable video
telephony, and sophisticated call routing. These cutting-edge services will be
available on Cogeco Cable's high-performance networks, and will help reshape
our customers' telecommunications expectations," stated Louis Audet, President
and CEO of Cogeco Cable.

"Our customers want to save money, but don't want to compromise on
reliability, quality or ease of use with a new service. Cogeco Cable's digital
telephone service, combined with video and HSI services, meets these criteria.
Through a single point of contact, our customers are guaranteed courteous,
professional service over their entire Cogeco experience, from installation by
our specialists to customer service," added Ron Perrotta, Vice President,
Marketing and Sales for Cogeco Cable.

A receptive market

Cogeco Cable's market studies clearly show that consumers who are
interested in digital telephony are, first and foremost, interested in
enjoying substantial savings and want more functionalities and turnkey
service. Cogeco provides a solution that has no hidden or extra costs and
includes the equipment required to operate it smoothly.

Outstanding partners

To ensure high-quality service capable of responding to market demands,
Cogeco Cable has teamed up with outstanding partners. TELUS will provide the
interconnection with the public switched telephone network (PSTN). The
residential digital telephone service will use network technology provided by
Cisco Systems®, including IP (Internet Protocol) soft switches and voice
gateways that support CableLabs' PacketCable standard and the Internet
Engineering Task Force's SIP (Session Initiation Protocol). For now, the
equipment at the customer's premises uses the PacketCable standard.

"The technology chosen offers attractive possibilities. In the not-too-
distant future, many people will be interested in videotelephony, and numerous
other applications, such as the cockpit, will change how we handle our
telecommunications. We will evolve in step with our customers' expectations,
and continue to offer them the best products at a fair price," concluded
François Audet, Director, Telecommunications for Cogeco Cable.

Telephone conference

Cogeco Cable will hold a telephone conference for financial analysts on
Wednesday, June 8th, at 10 a.m. EDT. Members of the financial community can
access the conference call and ask questions by dialling 1 800 289-0544
(confirmation code 5043060), 10 minutes before the conference starts. During
the telephone conference, the media are invited to sit in as listeners only. A
rebroadcast of the conference call will be available until June 15th, by
dialling 1 888 203-1112 (confirmation code 5043060). The conference call will
be broadcast live and archived on Cogeco's Web site at .


Cogeco Cable is the second largest cable operator in both Ontario and
Québec, and ranks fourth in Canada in terms of the number of basic service
customers it serves. Cogeco Cable provides about 1,344,000 revenue-generating
units to about 1,435,000 households passed within its service territory.
Through its two-way broadband cable infrastructure, Cogeco Cable provides its
residential and commercial customers with analog and digital video and audio
services, as well as high-speed Internet and telephony access. Cogeco Cable's
subordinate voting shares are listed on the Toronto Stock Exchange (CCA.SV).

Contact Information

  • Marie Carrier, Director, Corporate
    Communications, (514) 874-2600