COGECO Diffusion

COGECO Diffusion

May 19, 2011 15:19 ET

Cogeco Diffusion Discusses the Music Montage Policy Before the CRTC

MONTRÉAL, QUÉBEC--(Marketwire - May 19, 2011) - Cogeco Diffusion appeared today before the Canadian Radio-television and Telecommunications Commission (CRTC) with regard to the level of French-language vocal music broadcast by CKOI-FM. Cogeco Diffusion maintains that station CKOI-FM has in all respects complied with both the CRTC policy covering music montages as set out in paragraph 42 of Public Notice CRTC 1998-132, and the Radio Regulations, 1986 provisions covering music montages, contrary to the allegations of the ADISQ in the public file for the hearing.

"Our analysis showed that the music montages aired by CKOI-FM for the periods targeted complied with its regulatory requirements regarding French-language vocal music broadcasting. That being said, these music montages are in line with the tastes and expectations of our audience, as shown by a recent report titled Enquête sur les goûts musicaux et les habitudes radiophoniques des Québécois,(1)" stated Cogeco Diffusion Radio Senior Vice President Richard Lachance.

No current regulatory provision sets guidelines for the duration of a montage or the frequency with which montages may be aired over a given period. Considering the number of Canadian or French-language tracks relative to the total number of tracks aired during a broadcast week or during peak periods, CKOI-FM complies with this aspect of the policy.

According to Cogeco Diffusion, the ADISQ's accusations concerning CKOI-FM are based on an interpretation of the regulatory framework applicable to montages that the ADISQ wishes to see applied rather than the framework as it actually applies.

However, if the CRTC deems that amendments should be made to the rules regarding music montages, Cogeco Diffusion believes this should be done within an overall process covering all regulatory measures governing the broadcasting of Canadian and French-language vocal music, since the elements of the policy are interdependent and intrinsically tied to each other. Naturally, Cogeco Diffusion would be willing to participate actively in such a process.

An overall review has become all the more necessary because the radio industry is currently undergoing significant changes. In fact, the draw on francophone listener share to English-language radio and competition from other platforms, such as the Internet, that have little or no regulation, are resulting in a migration of listeners toward these platforms and having a harmful impact on the exposure and listenership of francophone music in general and on the vitality of the French-language music industry.

ABOUT COGECO DIFFUSION

Cogeco Diffusion is a subsidiary of COGECO Inc., a diversified communications company with subordinate voting shares listed on the Toronto Stock Exchange (TSX:CGO). Cogeco Diffusion operates thirteen (13) radio stations across Québec: Rythme FM Montréal, CKOI FM, 98.5, The Q92.5 FM and CKAC-AM in Montréal, FM 93 and 102.9 FM in Québec City, CKOI FM Gatineau in Ottawa-Gatineau, CIME-FM in Saint-Jérôme, Rythme FM Sherbrooke and CKOI FM in Sherbrooke, Rythme FM Trois-Rivières and CKOI FM Trois-Rivières in Trois-Rivières, making it one of Québec's largest radio broadcasters.

(1) Ipsos Reid report from a survey commissioned jointly by Cogeco Diffusion with Astral Media Radio Inc. (Astral) and RNC Média Inc. (RNC) on consumer music and radio habits in the province of Québec.

Contact Information

  • Marie Carrier
    Director, Corporate Communications
    514 764-4761