Cogeco Diffusion Maintains its Traffic Radio Project in the Montreal Area


MONTRÉAL, QUÉBEC--(Marketwire - July 29, 2011) - Following the publication by the Canadian Radio-television and Telecommunications Commission (CRTC) of a public notice requesting applications for AM radio licenses in the Montréal market, Cogeco Diffusion confirms its intention to launch French and English language radio services entirely dedicated to traffic and road work in the metropolitan Montréal area. Cogeco Diffusion had filed applications for two AM licences after signing an agreement with the Ministère des Transports du Québec. The Ministère wishes to see the implementation of these services very soon this fall so that the public can have continuous information on the status of road work and traffic on the metropolitan road network.

"The CRTC has established a tight schedule for the filing of applications for the use of the 690 kHz and 940 kHz AM frequencies in the Montréal market and called a hearing to be held on October 17, 2011. We intend to comply with the modified process as determined by the CRTC," said Yves Mayrand, Vice President, Corporate Affairs at Cogeco. "We remain convinced that our project represents the best use of these frequencies in the circumstances, considering that the AM band has been abandoned by Montréal radio broadcasters both for talk and music radio and that traditional commercial radio on the AM band continues to decline everywhere in Canada," added Yves Mayrand.

ABOUT COGECO DIFFUSION

Cogeco Diffusion is a subsidiary of COGECO Inc., a diversified communications company with subordinate voting shares listed on the Toronto Stock Exchange (TSX:CGO). Cogeco Diffusion operates thirteen (13) radio stations across Québec: Rythme FM Montréal, CKOI FM, 98.5, The Q92.5 FM and CKAC-AM in Montréal, FM 93 and 102.9 FM in Québec City, CKOI FM Gatineau in Ottawa-Gatineau, CIME-FM in Saint-Jérôme, Rythme FM Sherbrooke and CKOI FM in Sherbrooke, Rythme FM Trois-Rivières and CKOI FM Trois-Rivières in Trois-Rivières, making it one of Québec's largest radio broadcasters.

Contact Information:

Catherine Pleau
Advisor, Corporate Communications
514-764-4762