Cogeco Diffusion Will Carry Montreal Canadiens Games Through 2014


MONTRÉAL, QUÉBEC--(Marketwire - May 26, 2011) -

Editors Note: There is a photo associated with this press release.

Cogeco Diffusion today announced the signature of an agreement with the Montréal Canadiens, extending their all-game radio broadcast contract for two years, through the end of the 2013-2014 season.

The announcement comes just before the beginning of the final year of the contract granting Cogeco Diffusion French-language radio broadcasting rights to all Montréal Canadiens games. The renewal will allow hundreds of thousands of listeners in Montréal, Sherbrooke, Trois-Rivières, Québec City, Saguenay, Abitibi, Rimouski, St-Georges-de-Beauce, Sudbury, Lac Mégantic and Témiscamingue to continue following their favourite hockey team during regular seasons and the playoff series through the end of the 2013-2014 season.

"We're thrilled to be renewing our contract with the Canadiens organization. The Montréal Canadiens are one of the most prestigious professional organizations in the world of sport and Cogeco Diffusion is proud to be among its preferred partners," declared Cogeco Diffusion Radio Senior Vice President Richard Lachance.

"We're delighted to continue our partnership with Cogeco Diffusion," said Geoff Molson, Chairman of the Board of Directors and owner of the Montréal Canadiens. "This new agreement demonstrates the confidence and enthusiasm of the Canadiens' organization in sharing a solid business relationship with Cogeco. Across the province, the Habs' legions of fans will be able to enjoy hearing the games on the stations of Cogeco's network as well as its affiliate stations for several years to come."

"Our broadcast team does an outstanding job – Martin McGuire and Dany Dubé this fall will be heading into their eighth season of play-by-play commentary and game analysis. And our listeners recognize that, because on average, 265,000(1) of them tune in in Montréal alone, according to the latest PPM data," Richard Lachance concluded.

ABOUT COGECO DIFFUSION

Cogeco Diffusion is a subsidiary of COGECO Inc., a diversified communications company with subordinate voting shares listed on the Toronto Stock Exchange (TSX:CGO). Cogeco Diffusion operates thirteen (13) radio stations across Québec: Rythme FM Montréal, CKOI FM, 98.5, The Q92.5 FM and CKAC-AM in Montréal, FM 93 and 102.9 FM in Québec City, CKOI FM Gatineau in Ottawa-Gatineau, CIME-FM in Saint-Jérôme, Rythme FM Sherbrooke and CKOI FM in Sherbrooke, Rythme FM Trois-Rivières and CKOI FM Trois-Rivières in Trois-Rivières, making it one of Québec's largest radio broadcasters.

(1) Source: BBM Surveys, August 30, 2010 and April 24, 2011, total coverage, T2+, CHMP and CKAC.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110526-Entente_Cogeco_Canadiens800.jpg

Contact Information:

Marie Carrier
Director, Corporate Communications
514 764-4761

Richard Lachance, Cogeco Diffusion Radio Senior Vice President, and  Geoff Molson, Chairman of the Board of Directors and owner of the Montréal Canadiens, after signing the agreement.