Cogeco Tops Up Its High Speed Internet Offering in Ontario

MONTRÉAL, QUÉBEC--(Marketwire - Oct. 5, 2011) - Cogeco Cable Inc. (TSX:CCA) today announced the evolution of its portfolio of High Speed Internet (HSI) packages in Ontario. Since October 1^st, many Cogeco HSI subscribers have enjoyed faster download speeds, and several packages have benefited from substantially higher monthly data transfer to stay in step with today's changing needs.

"Consumer Internet needs are changing faster than ever – customers want more speed, higher data transfer capacity and flexibility. In our drive to satisfy them we decided to enhance our HSI offering not only to meet their expectations, but also to be proactive and bring the best the market has to offer to our territories," said Ron Perrotta, Vice President, Marketing and Strategic Planning at Cogeco Cable.

Cogeco's new High Speed Internet portfolio

Package	Download speed	Upload speed	Monthly data transfer capacity	Price per additional GB
Express 4	4 Mbps	600 kbps	15 GB	$1.50
Express 8	8 Mbps	800 kbps	40 GB	$1.50
Turbo 14	14 Mbps	1 Mbps	80 GB	$1.50
New package Turbo 20*	20 Mbps	1.5 Mbps	80 GB	$1.50
Ultimate 30*	30 Mbps	2 Mbps	175 GB	$1.00
Ultimate 50*	50 Mbps	2 Mbps	250 GB	$1.00

* Available only in areas where DOCSIS technology has been launched.

The new Express 4 package, which offers download speeds of up to 4 Mbps and a monthly data transfer capacity of 15 GB, replaces Lite, which offered download speeds of up to 3 Mbps and 10 GB of monthly data transfer capacity. The usage rate per GB exceeding the monthly data transfer capacity decreases to $1.50 from $2.50.

Express 8 replaces Lite Plus with a speed of up to 8 Mbps, instead of 7 Mbps, while the monthly data transfer capacity rises to 40 GB from 30 GB. The usage rate per GB exceeding the monthly data transfer capacity decreases to $1.50 from $2.00.

Turbo 14 replaces the Standard package, offering download speeds of up to 14 Mbps and increasing the monthly data transfer capacity to 80 GB from 60 Mbps. The rate per additional GB remains at $1.50.

Ultimate 30 customers have seen their upload speeds rise to up to 2 Mbps from 1.5 Mbps and their monthly data transfer capacity increase to 175 GB from 125 GB. Ultimate 50 customers can now enjoy increased upload speeds up to 2 Mbps from 1.5 Mbps and their monthly data transfer capacity have risen to 250 GB from 150 GB.

Furthermore, for the Express 4, Express 8 and Turbo 14 packages the maximum monthly charge for additional GB has been increased to $50 from $30.The maximum monthly charge of $50 on the Ultimate 30 and Ultimate 50 packages has been removed, which means that bandwidth usage that exceeds the specified monthly data transfer capacity will be billed at $1.00 per additional GB, with no maximum limit.

Customers of Cogeco's HSI services in territories where DOCSIS 3.0 technology has been launched can now choose a brand new package – Turbo 20. This generous package offers download speeds of up to 20 Mbps, upload speeds of up to 1.5 Mbps, a monthly data transfer capacity of 80 GB and a cost of $1.50 per additional GB, up to $50 per month.

"We are constantly alert to market trends. In designing the evolution of our portfolio of HSI packages, we made sure that the slight rate increases that reflect significant enhancements to our service offering remain very competitive," Mr. Perrotta concluded.

DOCSIS 3.0, a data compression technology that provides more efficient and economical bandwidth utilization, is already available in a number of regions served by Cogeco. This positions Cogeco very favourably to respond to the constant increase in bandwidth demand at a competitive cost and provide access to higher data throughput, improved video configuration and an increased level of security. DOCSIS 3.0 technology will continue to be rolled out gradually in new areas.

ABOUT COGECO CABLE

Cogeco Cable (www.cogeco.ca) is a telecommunications company and is the second largest hybrid fibre coaxial cable system operator in Ontario, Québec and Portugal. Through its two-way broadband cable networks, Cogeco Cable provides its residential customers with Audio, Analogue and Digital Television, as well as HSI and Telephony services. Cogeco Cable also provides, to its commercial customers, data networking, e-business applications, video conferencing, hosting services, Ethernet, private line, VoIP, HSI access, dark fibre, data storage, data security and co-location services and other advanced communication solutions. Cogeco Cable's subordinate voting shares are listed on the Toronto Stock Exchange (TSX:CCA).