Cogniance Joins The Autolabs

NOVI, MI--(Marketwired - June 03, 2015) - Today at TU Automotive Detroit 15, Cogniance, in collaboration with a group of innovative partners, CloudMade, Navmii, Parkopedia, peiker, Pelagicore and Nebula Systems, announced The Autolabs, an industry alliance whose members provide and promote automotive solutions that are design driven, cloud oriented, and Millennial focused.

The Autolabs was launched with the goal of creating connected car solutions that address the expectations of Millennials, an influential, digitally native demographic that will make up 52% of the car buying audience by 2020. Millennials have already started to define society's consuming habits, which revolve around digital services, not products. The Autolabs members answer this call with automotive solutions that are design driven, cloud oriented, and Millennial focused. They enable cars that Millennials will love and provide the auto manufacturers a connected car experience that moves them from product sellers to profitable, brand loyal, cloud-based service providers.

"The Millennials are a huge opportunity for auto manufacturers," said Cogniance CEO Michael Shraybman. "But as digital natives, their experience and behavior translate to a very different set of expectations with respect to cars and the commuting in general. Cogniance, teaming up with our partners in The Autolabs, understands this demographic's needs and can deliver to automakers the solutions they need to capture this generation of car buyers. We look forward to working with The Autolabs members to deliver design driven solutions that Millennials will love and buy."

Cogniance will be a key partner in the alliance and will contribute what it has learned in its years of experience helping connected car innovators build industry leading solutions.

Meet Cogniance at The Autolabs booth (C106/C107) at TU Automotive Detroit 15, June 3rd and 4th, in Novi, MI.

About Cogniance
Cogniance is a global technology innovation firm with roots in Silicon Valley. We exist to help innovators bring software and hardware products to market. Working with venture-funded startups as well as Fortune 500 companies, we co-create technology products, helping our customers with their strategy, design, build, launch, and evolution. In doing so, we practice Advanced Simplicity, balancing complex solutions with refined user experiences, fusing technology and design in the process.